Crunching sounds can make food taste better. Heavier lipstick tubes impart a sense of luxury. There is no escaping the cross-modal signals consumers receive as they experience products. How might product developers benefit from these signals?
"As a multisensory scientist, I see a role for all the senses—more than we currently think about them in our everyday experiences, be it with food, or purchasing or using cosmetic products, etc. I’ve done a lot of cosmetic and personal care-related research as well [as food], and I think there are a lot of similarities between the two in the way we select and experience cosmetic products."