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Data Report: Generational Skin Care Usage Increased, Social Media Influenced

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62% of Gen Z say TikTok influences their skin care purchase decisions.

According to The NPD Group's Female Facial Consumer Report, skin care product usage increased this year among all generations.

Related: The NPD Group to Collaborate with Nielsen on Beauty Cross Channel Report

The report also provided data on the influence of social media, especially TikTok.

Per the report, 62% of Gen Z, age 13 to 24, say TikTok influences their skin care purchase decisions. Hyram Yarbro is the top mentioned Skin Care influencer. Gen Z also preferred brands endorsed by a physician.

The top products used by Gen Z are cleansers and other basic care items, as well as treatment-focused products, like lip moisturizers.

Skin care usage for boomers, age 57 to 75, also increased–with a slightly larger bump for those over 65. The top products they purchased focus on common trouble areas: facial and neck moisturizers rank at number one, with both basic care and treatments rounding out the top five.

Value-conscious boomers are more likely than other generations to say that mass brands are just as good as prestige, and almost 60% report they only shop to replenish. Boomers are also looking for proven ingredients that can solve problems effectively, such as retinol and collagen.

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