Cleverman has launched its personalized men's beard and hair coloring kit.
Related: Old Spice Announces Product and Campaign Launch
Cleverman's kits are tailored for the user to help achieve natural-looking color for the hair and beard.
The kit includes a four-step system with: personalized instructions, customized latex gloves, no-drip cream color, application tools, and tailored hair or beard care for application and post-care.
The color is created using PerfectMatch Technology, a formula said to give user's precise personalized color from full coverage to touch-ups.
Cleverman's products are free of ammonia, resorcinol and parabens. It formulates 100% vegan and cruelty-free solutions using organic argan, baobab and walnut oil.
Cleverman founder Carlos Barreto said, “Very early on I noticed that hair color solutions for men was an underserved category. Historically, men have had pretty limited options when it comes to hair coloring: Chemically-laden, one-size-fits-all boxed hair dye purchased directly from a local drugstore or recurring visits to their barber or salon, which is costly and virtually impossible right now. But we’ve since seen an increase in the number of male consumers seeking a better at-home coloring solution. This is essentially an unsatisfied market, especially when compared to the endless options that are currently available for women. Cleverman is a brand that provides an innovative solution to everyday hair color issues for men with a wide range of customizable color for the most natural-looking results.”
