Pinterest has released its 2026 trend prediction report, highlighting the trends that the company thinks will hit cosmetics and fragrances next year. From layered scents to theme-inspired nails and eye makeup, these four trends are expected to drive momentum across beauty.
1. Scent Stacking
Gen Z and Millennials are ditching one-and-done scents for bespoke notes, blending oils and perfumes to craft their very own fragrance formulas. Vladimir Razgulyaev at Adobe Stock
Gen Z and millennials are ditching one-and-done scents for bespoke notes, blending oils and perfumes to craft their very own fragrance formulas. Expect luxury to linger in layers next year as searches for niche perfume collections increase by 500%, followed by perfume layering combinations (125%), scent layering (75%) and signature scent (45%).
2. Vamp Romantic
Millennials and Gen Z will go all in on an after-dark aesthetic, embracing jet black nails, romantic goth hairstyles and a smudged kohl smoky eye.Thanyarat at Adobe Stock
Beauty bites back with this 2026 trend. Millennials and Gen Z will go all in on an after-dark aesthetic, embracing jet black nails, romantic goth hairstyles and a smudged kohl smoky eye—all with a touch of glossy glamour. People's top searches include gothic coffin nails (180% increase), dark romantic makeup (160%), vampire beauty (90%) and vampire haircut (40%).
3. Glitchy Glam
Gen Z and Millennials will rock mismatched manicures, two-toned lipstick and bright eyeshadow in two binary hues.Drobot Dean at Adobe Stock
This year, beauty is missing the mark—on purpose. Gen Z and millennials will rock mismatched manicures, two-toned lipstick and bright eyeshadow in two binary hues. Searches are increasing for editorial avant-garde makeup by 270%, followed by nails with different colors on each hand (125%), weird makeup (115%), eccentric makeup (100%) and asymmetrical lobs (85%).
4. Extra Celestial
People are searching for alien-inspired makeup (140% increase), soft dewy makeup (115%), opalescent (1115%) and alien core aesthetic (80%). vefimov at Adobe Stock
In 2026, Gen Z and millennials are going intergalactic. Think holographic accents, opalescent eyeshadow that looks like moon dust and cosmic silhouettes straight out of a sci-fi movie. People are searching for alien-inspired makeup (140% increase), soft dewy makeup (115%), opalescent (1115%) and alien core aesthetic (80%).
