Before walking down the aisle in summer 2016, brides can now prepare with the first Bridal Beauty Box, created by the collaboration of Allure and BRIDES.
This special edition Bridal Box will feature 10 beauty samples organized by Michelle Lee and Keija Minor, Allure and BRIDES editors. The 5,000 custom-designed boxes also include a mini magazine with content from both brands.
The Allure Bridal Beauty Box is available on the company website and includes the following:
- AERIN Matchbox Fragrance Gift Set
- Fresh Black Tea Age-Delay Eye Concentrate
- KAPLAN MD Lip 20 Gloss Deluxe Sample in rosewood
- Smashbox Photo Finish Foundation Primer (oil-free)
- Mally Evercolor Starlight Waterproof Liner and Brush Duo in Black Navy
- Lauren B Nail Laquer in Sunset Tower
- Lauren B Top Coat
- DHC Deep Cleansing Oil Facial Cleanser
- Pur~lisse White Tea Sheet Mask
- Rimmel Wonderlash Waterproof Mascara
"We are always looking for new avenues to excite our readers and generate results for our brand partners,” said Agnes Chapski, chief revenue officer. “And the Allure Beauty Box, our monthly subscription-based service offering editor-selected product samples, does just that."
"With the rise of social media, a bride's wedding day has truly become her red-carpet moment, making finding her perfect beauty look more important than ever," added Michelle Myers, publisher and chief revenue officer of BRIDES. "BRIDES is the go-to resource for style-focused engaged women and with over 2.1 million weddings per year, we know this collaboration is going to be a huge success. We're thrilled to partner with our sister brand Allure to create a beauty kit that will mean so much for a bride as she journeys to her wedding day and beyond."
Travel essentials, back-to-school and grooming boxes are also in the plan for Allure’s collaborations this year as Bridal Box is only the first to be on sale.
"We love the idea of combining our forces to introduce and bring consumers the best products that represent both our brands," explained Chapski.
