Who's job is it to handle a brand's social media? Think about it for a moment before reading further.
According to new research from The Creative Group (TCG), most advertising and marketing executives think PR should own the social media effort. Hmmmm.
Further reading: Overcoming Social Media's Steep Learning Curve
According to TCG's numbers, 51% of respondents believe that public relations/communications should own the social channel, compared to 39% of respondents in 2013; 28% of respondents replied "marketing," compared to 35% in 2013.
Rounding out the list, customer service garnered just 9% of the votes, while CEO/owner received just 5%.