gci

Current Issue cover

Nielsen Data Reveals Convenience and Sustainability are Critical

Contact Author
Close
Fill out my online form.

Nielsen's data explores the growth opportunities within the intersection of sustainability and convenience in the Swiss fast-moving consumer goods market.

Nielsen has released data exploring the growth opportunities within the intersection of sustainability and convenience in the Swiss fast-moving consumer goods (FMCG) market. The data highlights the increasing importance of waste, sustainability and brand reputation among consumers and their purchases.

Briefing: Ocean-safe Beauty

In Nielsen’s "Sustainable Shoppers Buy the Change they Wish to See in the World" study, 81% of global respondents said it was “extremely” or “very” important for companies to implement sustainability programs and programs to improve the environment.

Related: Sustainability Inside and Out

Corporate sustainability demands by generation (percentage of people who said “extremely” or “very” important): millennials: 85%, Gen Z: 79%, Gen X: 80%

In Switzerland, for example, more than 40% of consumers surveyed said they would be willing to try a new product or switch from their favorite brand if the product was from a socially responsible brand. Additionally, over half said they would try a new product if it was locally sourced.

Consumer demands for sustainable, local and natural products are increasing, but so are demands for products that make the consumer’s life easier. A quarter of Swiss respondents are on the lookout for products that will make their lives easier, with the same number also looking for products that are convenient to use.

Related: 5 Strategies for Accessible Beauty