This video is sponsored by: Sensegen, a Division of Blue California
Sensegen recently asked 1,000 consumers about their personal care routines and beauty regimens in an online survey. The eye-opening results reveal a demand for exceptional natural and sustainable products, as well as a need for shopper education on labeling.
This latest consumer feedback points to why Sensegen is reimagining the cosmetic, fragrance and taste palette by creating sustainable, clean, safe and supply-stable ingredient technologies for personal care, fragrance, and food and beverage applications. Meet the "new naturals."
Working with its biotech partner, Conagen, Sensegen is able to bring plant-based, true-to-nature innovation to brands.
In a video conversation with Kathy Oglesby, Sensegen's chief value creation officer, and senior perfumer and team lead, Angélique Burke (register below for access), we explore the state and future of new ingredient technologies and their impact across a wide range of product categories.
Together, the experts note that biotechnology allows Sensegen to render natural materials abundant, available, accessible and affordable without the challenges of agriculture or climatic variability.
In addition, these technologies allow for a 90% reduction in ingredients' environmental footprints while boosting biodegradability and doing away with allergens and microplastics.
Just as important, Sensegen's new naturals provide complex and subtle scent notes, as well as standardized functionality.