Multimedia > Video | Global Cosmetic Industry

Chemforward Collab Thumbnail

[video] How Well Do We Know Our Beauty Ingredients? ChemForward, Sephora, Ulta, The Honest Company, Credo Beauty and More Have Some Answers.

Through its Know Better, Do Better (KBDB) Collaborative, in partnership with retailers and ingredient suppliers, Chemforward has released findings aggregating individual reports with the aim to set clear standards for cosmetic ingredient safety.

Across all categories, 59% of millennials are more likely to buy products sponsored by content creators they follow, while 48% of Gen Z shoppers have made purchases based on influencer recommendations.

Beauty Dupes & Aspirational Beauty: How to Capture Gen Z & Millennial Spending

Notably, 33% of surveyed consumers regret overspending on beauty; this skyrockets to 52% for Gen Z and 40% for millennials.

Dr. Squatch's Squatch Scrubber exfoliating grooming tool that pairs with the new Natural Body Wash. On its own, the scrubber is available for $19, or with the purchase of an 8 oz four-pack ($40) or 14 oz two-pack ($30) for $9.50.

Sydney Sweeney is Dr. Squatch's Body Wash Genie in Campaign Upending the Men's Body Wash Category

While the brand is focused on natural materials, the reality is that more than half of men have no clue what ingredients are in their current body wash.

Three MaquillAR projects: 1. AR effect for Valde Beauty; 2. AR effect for Val Garland, model: Fallon Havanna; 3. AR effect for Submission Beauty, model and founder: Zenia Jaeger.

Beauty’s Augmented Reality Future

The AR renaissance is delivering real brand value and increasingly complex and imaginative projects.

Meet the Australian Beauty Brands Making a Push into the United States [video]

Here, Global Cosmetic Industry content director Jeb Gleason-Allured speaks to the brands on the show floor to learn more about the Australian beauty innovators looking to make their mark on the U.S. market.

“Bronzing Drops are the no. 1 product our community has requested from us with increasing intensity,' said Kory Marchisotto, CMO, e.l.f. Beauty. 'In the spirit of surprising, delighting and entertaining our audiences–with that unexpected e.l.f. twist–we let our imaginations go wild. Our community is clever, hilarious and unabashedly expressive. They essentially write the script for us.” Pictured is actress Jameela Jamil, who stars in the launch's ad spot.

e.l.f. Skin Has Entered the Bronzing Drop Chat

e.l.f. Skin's entry into the category represents an accessibly priced ( $12) alternative to prestige players.

Author Ada Polla at left in 2015 with an intern. Polla writes, 'Our industry thrives on newness—we overemphasize new and underemphasize core.'

9 Takeaways from 20 Years of Brand Growth [video]

While we have 20 years under our belt, it often feels like we are still a startup.

By preventing the hair's moisture porosity, PinoPlex can lock in hydration to smooth out damaged hair fibers.

How Mibelle Biochemistry's PinoPlex Locks in Moisture for Shinier, Healthier Hair

By preventing the hair's moisture porosity PinoPlex can lock in moisture to smooth damaged hair fibers.

'Whenever asked for a piece of advice on how to navigate the personal care market, I have always recommended that people shop fragrance-free,' said Gregg Renfrew, founder and CEO of Beautycounter.

Beautycounter's Clean Eau De Parfum Targets the 'Fragrance Loophole'

The brand argues that consumers should have greater visibility into the materials they put on their bodies.

Two seals highlighting clean and sustainable brands will debut at stores beginning in April 2024.

UPDATE: Clean at Sephora and Planet Aware at Sephora Product Seals Are Coming in April 2024: VIDEO

The seals were developed over the last two years, the executive explained. They will debut in North America and Europe in April 2024, and then expanding to various markets before debuting in China in 2025.

A recent survey found that 98% of respondents believe intimate care and sexual wellness are important parts of overall health and happiness, while 94% appreciate that brands are making products to address their personal needs.

Intimate Beauty: What’s Next

Addressing skin sensitivity for the whole body.

Inspired buy the traditional Chinese medicine Qi concept of the circulation of the skin's vital energy, Luceane mimics the effects of oxygen therapy practices to stimulate and protect skin cell respiration and energy production.

Luceane vs. Skin Hypoxiaging: Boosting the Skin's Energy

A secret weapon for fighting urban micropollutants & promoting cellular respiration.