Intimate Beauty: What’s Next

🛏️Interest in products for intimate care and sexual wellness is high, with beauty consumers embracing new (and once-taboo) products as meaningful ways to achieve a more complete sense of wellness.

📈In fact, a recent survey found that 98% of respondents believe intimate care and sexual wellness are important parts of overall health and happiness, while 94% appreciate that brands are making products to address their personal needs. Seventy-five percent agree that beauty products for intimate areas are as important as skin care for the face.

🧴Developing care products for intimate areas to address key concerns requires formulation finesse and a focus on skin sensitivity.

💡Fortunately, the experts at Acme-Hardesty have expertise in delivering intimate care innovation that benefits the body's most sensitive areas.