By the time a beauty trend is everywhere, it's already too late to build for it. Gravel Early Trends is a trend-intelligence platform that surfaces emerging signals in beauty 6–12 months before they reach the mainstream — tracking each trend as it moves from niche to breakout across skincare, haircare, suncare and colour cosmetics in 13 global markets. In this session, Karen Ho, Co-Founder of Gravel AI, shows how innovation, R&D and marketing teams can read the earliest signals in real product-launch data, see how trends diffuse from Korea to the West, and understand where the innovation pipeline is heading next — grounded entirely in data, not opinion. Attendees leave with a practical framework for spotting the next big thing while it's still small.
