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NielsenIQ: Omnichannel Beauty is Here to Stay

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Tara James Taylor of NielsenIQ will discuss the implications of the rise in omni beauty shopping.

Global ecommerce sales jumped 44% in 2020, reshaping the retail sector in a short time. While some shopping may return to brick-and-mortar venues throughout 2021, the rise in omnichannel solutions is sure to persist. During "The Road to Normality," a briefing by Tara James Taylor of NielsenIQ as part of Beauty Accelerate Virtual 2021 (October 18-21, 2021), the analyst will discuss the reemergence of beauty and the rise of omnichannel.

After a tumultuous year of a global pandemic that caused massive changes in the industry, things have now started to "normalize." James will tackle what that looks like across the new omnichannel landscape and what can the beauty industry can expect moving forward. Key topics will include:

  • What the rise in e-commerce shopping means for the beauty industry
  • How COVID-19 re-shaped demand for beauty products
  • This rise of Gen Z beauty consumers
  • The evolution of clean beauty to be the industry standard

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About Our Expert

Tara James Taylor is the senior vice president of the beauty and personal care vertical at NielsenIQ. She has more than 20 years of data analytics experience. Taylor leads global teams dedicated to tracking the total health and beauty landscape across 100 markets, providing the industry's most total view into omnichannel consumption and, in turn, empowering the next decade of beauty.

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Hear more from this company/expert at Beauty Accelerate Virtual. Taking place Oct. 18-21, 2021, this 100% virtual event features live Q&A sessions, digital roundtables and more, giving attendees access to industry experts. On-demand options also cater to global attendees. Education sessions and panel discussions will inspire novel product ideas, convey solutions to innovation challenges and illuminate emerging trends as beauty resurges from the past year.

Learn more and Register today.

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