Packaging Pretty Enough to Eat


Verescence has partnered with Juicy Couture to create a stunning new glass bottle for Viva La Juicy Sucre. This package creates the ultimate experience for the customer by giving them a taste of the gourmand inside by merely looking at the package.

This fragrance bottle engages and awakens more than one of the senses and creates a unique, innovative and hard to resist sensorial experience for the consumer! By highlighting the inextricable bond between smell and taste, Juicy Couture’s Viva La Juicy Sucré’s mouthwatering combination will tempt even the most disciplined to give into their sweet tooth. Like the layers of a cupcake—the frosting on top, the decadent filling and the cake base—Viva La Juicy Sucré’s design dips the classic Viva la Juicy into frosted fun topped with fresh femininity.

This delicate design shines in a gold cupcake-inspired base with a creamy frosting finish, transforming the iconic Viva la Juicy bottle into an irresistible dessert. A playful pink, polka-dotted bow adorns the collar as a nod to the indulgent, delectable fragrance within.

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