Lumson has partnered with Benefit Cosmetics to create its POREfessional Smoothing and Blurring Foundation.
The POREfessional Smoothing and Blurring Matte Foundation is the latest non-comedogenic foundation by Benefit Cosmetics, founded by Jean and Joane Ford in 1976, and is currently part of the LVMH group.
Developed to minimize the look of dilated pores, smooth skin texture and resist caking and smudging, this transfer-proof foundation allows the skin to breathe while offering a flawless finish. Formulated with rosehip extract and glycerine, enriched with niacinamide (vitamin B3) to help refine the appearance of pores and the complexion, this product is said to provide deep hydration and visibly enhance skin quality day by day.
Behind the Product: An Italian Touch
Behind the foundation is an Italian touch: both the bottle and the pump were created by Lumson, a cosmetic packaging maker since 1975.
For its POREfessional Smoothing & Blurring Matte Foundation, Benefit chose the 30 ml frosted bottle with full rounded base and 20/400 neck and paired it with the AB226 pump with PEARL 175 actuator in white.
The UV screen printing in white and fuchsia adds a vibrant, premium accent. The brand’s iconography is reflected in the decoration, a nod to the line’s mission: to minimize imperfections and smooth pores. The dynamic and easy-to-read lettering amplifies the brand’s distinctive “fun yet professional” tone of voice.
A Comprehensive Packaging Portfolio
The packaging belongs to an extensive range developed by the Italian company. Its portfolio comprises 45 glass bottles and 7 glass jars from 5 to 40 ml in three main shapes:
- Round: timelessly cylindrical; versatile and perfect to enhance any formula
- Square: elegant, sophisticated lines; ideal for a distinctive design
- Special: unique silhouettes, from soft curves to elliptical lines, for products with a strong personality
The range is complemented by lipsticks, lip glosses and tottles.
