Albéa Cosmetics & Fragrance has partnered with Benefit Cosmetics to produce the packaging for the BADgal Bounce mascara. The packaging features Post-Consumer Recycled (PCR) materials, designed to reduce environmental impact while maintaining quality. A thermal lacquer decoration provides a modern, premium aesthetic.
BADgal Bounce mascara is formulated to enhance lash lift, volume, and definition. Its precise application ensures even coverage, offering noticeable results after three coats. Benefit reports a volume increase of up to +242%*.
The packaging is designed with sustainability in mind, reportedly using a regional supply chain to reduce carbon emissions. This collaboration reflects Albéa’s focus on incorporating sustainable practices into beauty packaging solutions.
BADgal Bounce combines functional design and sustainable packaging, aiming to meet both performance and environmental goals in the beauty industry.
