Baralan, a global leader in primary packaging for the cosmetics industry, continues to redefine the beauty packaging landscape through groundbreaking innovations that combine high technical content, sophisticated aesthetics, and a strong commitment to sustainability. Guided by a forward-thinking vision, Baralan reaffirms its role as a pioneer, setting new standards in beauty packaging by anticipating the needs of an ever-evolving market.
Baralan elevates its iconic innovations with refined 3D decoration techniques and introduces fresh interpretations of gradients and colors in packaging design.
Among the key highlights is the expansion of the DEA line, Baralan’s airless glass packaging system. The introduction of a new spray pump version further extends its versatility, making it suitable for a wider range of non-alcoholic and non-fragrance formulas.
Sustainability remains a core value at Baralan, embodied in new modular packaging systems designed with rechargeable solutions and separable components for easier recyclability. One of the key innovations is the Premium Recharge System, a flexible system designed to house multiple formulas, making it ideal for refillable and customizable beauty routines.
Other advancements include inner cups for glass jars paired with airtight caps, allowing for the storage of different formulas in a single container.
These solutions serve a modern, conscious consumer and are complemented by accessories for dynamic beauty routines, including sifters for loose powders that elevate usability.
Glass remains a defining material in Baralan’s DNA, now reimagined for the makeup sector, a field traditionally dominated by plastic. The company introduces glass bottles and jars with innovative applicators designed for lips, eyes, and face, bringing elegance and sustainability to new product categories.
Mini formats also join the offering, tailored for travel kits and on-the-go needs, alongside new versatile roll-on solutions featuring steel ball applicators for a refined and sensory application experience.
Always ahead of regulatory developments, Baralan offers fully recyclable solutions, such as the new full-plastic pumps (made in PE and PP), which are metal-free and available in POM-free versions. These products are in full compliance with upcoming environmental regulations, like the Packaging and Packaging Waste Regulation (PPWR).
Design evolution also plays a key role, with a focus on minimalist shapes. The Whitney line embodies this approach, featuring elegant cylindrical glass bottles.
With a product vision that is fully customizable and future-oriented, Baralan confirms its position as a driving force behind industry transformation. The company invests in quality, creativity, and know-how, offering a reliable network of partners and a complete portfolio of highly technical and visually impactful packaging solutions.
In a global market marked by rapid change, Baralan stands as a stable and strategic reference point, committed to excellence, outstanding service and long-term collaboration. Through innovation and passion, Baralan continues to lead the way in shaping the next generation of beauty packaging.
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