Lancôme has tapped Aptar Beauty's refillable Inune Classic pump for the refillable version of Idôle Eau de Parfum.
Classic Inune features a short and targeted spray idea for active lifestyles and is designed for targeted application on the neckline or décolleté.Aptar
Manufactured at the company's Le Neubourg site in France, the pump features a POM-free (polyoxymethylene) motor and is reportedly 10% lighter than the market average.
The refillable version of the Inune Classic pump features an SNI 15 screw fixation and is olfactively neutral, preventing contact between the formula and the pump's metal.
Furthermore, its slender design offers a "sensorial appeal," per Aptar. The top sub-assembly features a Lancôme-aligned rose gold metal finish created with a bespoke anodizing process.
In addition, the thin high collar matches the slender, delicate shape of the bottle.
"This latest launch is the result of a close working relationship between the L'Oréal and Aptar teams," says Sophie Magdelaine, global platform senior manager for fragrance, Aptar Beauty. "Our Inune Classic spray was the natural choice to satisfy the challenges of sustainability and the aesthetics of the Idôle Eau de Parfum bottle. It is stylish and discreet, and fits in perfectly with the sleek design of the bottle, even in its refillable version. It provides optimal compatibility, meeting the exacting standards of the world's leading fragrance houses, such as Lancôme."
