GPI Beauty, a specialist in packaging solutions for the beauty and personal care industry, has appointed Katie Reed as its new vice president of sales.
With more than 18 years of experience in sales leadership, business developmen, and global packaging innovation, Reed is known for driving growth for top beauty brands and suppliers.
Before joining GPI Beauty, Reed served as executive vice president of new business development at twelveNYC, where she expanded the company’s global client base and forged strategic partnerships. She also held a sales role at FusionPKG. Her career includes leadership roles at brands such as Bobbi Brown Cosmetics, L’Oréal and the Estee Lauder Companies, where she managed global packaging projects from concept to launch.
In her role at GPI Beauty, Reed will lead the company’s sales strategy, focus on strengthening client relationships and drive market growth. She will also champion innovation, sustainability and excellence, aligning with GPI Beauty’s commitment to delivering cutting-edge packaging solutions.
“Katie’s industry expertise, deep relationships, and passion for delivering exceptional solutions make her an invaluable addition to our leadership team,” said Bruce Sperling, EVP sales and business development at GPI Beauty. “Her strategic vision will be critical as we grow our global footprint and expand our offerings.”
“I’m thrilled to join GPI Beauty at such an exciting stage in its growth,” said Reed. “Together, we’ll deliver packaging and turnkey solutions that help beauty brands bring their visions to life.”
