Walgreens and Birchbox officially launched their partnership with an invite-only event inside Walgreens' Soho store location in New York City.
The event, hosted by Lauren Brindley the group vice president of Beauty for Walgreens and Katia Bauchamp the co-founder of Birchbox, allowed attendees to assemble their own Birchbox at the build your own box station. Once boxes were complete, calligrapher Steffi Lynn was available for personalization. The event also included a ribbon cutting ceremony, a photo booth, live music, and prosecco and hors-d'oeuvre.
Birchbox x Walgreens is available at Walgreens locations in New York, Los Angeles, Minneapolis and Chicago with even more locations opening in 2019.