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Type: Article
Section: Packaging
Thinking Packaging Effects for Better Brand Engagement
With the holiday season fast approaching, it's a good time to once again consider specialty packaging, and it's always a good time to create better brand engagement through packaging options such as specialty shapes and finishes.
Oct 31st, 2013
Emotional Packaging
As beautiful as fragrance bottles can be, their true splendor lies in their ability to connect fragrance and consumer and entice a purchase.
Aug 7th, 2008
Form, Function or Fun?
What to keep in mind when designing packaging for each generation of consumer.
Mar 4th, 2015
Left to right, Olivier Gillotin, Vice President Perfumer, Givaudan; Kathy Widmer, Executive Vice President and CMO, Elizabeth Arden; Carlotta Jacobson, President, Cosmetic Executive Women; and Ron Rolleston, Executive Vice President, Creative & New Business Development, Elizabeth Arden, at CEW’s Formula for Success panel presentation.
CEW Presents Formula For Success
Givaudan and Elizabeth Arden execs discuss keys to creating a top selling fragrance.
Jun 29th, 2012
New Spray Options for Thicker Formulas
Breaking down viscosity barriers opens doors in more personal care segments for spray dispensing with less mess.
Feb 3rd, 2009
Baralan has collaborated with 3D printing specialist Stratasys and glass/plastic coatings specialist ICA to launch GP3DPrint, a water-based 3D decorating service for cosmetic packaging.
Packaging Trend Tracker: May 2024
From heavy-walled bottles to enhanced refillable formats to unique applicators, packaging designs offer a growing array of brand benefits.
May 1st, 2024
2014 Beauty Packaging Identity Trends
The first goal in strategizing and designing packaging identity should be to authentically reflect the brand’s core identity, and cross-checking the strategy across relevant trends can help inform whether to follow or contrast trends.
Oct 27th, 2014
Oku425
15 Beauty Innovation Trends
A sampling of highlights from this year's NYSCC Suppliers’ Day and Luxe Pack New York.
Jul 6th, 2018
HCP’s Solar Capsule collection is optimal for facial sunscreen, glow drops and hydrating after sun products. The lightweight 15 ml tottle design (a format increasingly popular for its convenience) features an elongated, domed profile and aluminum cap.
Top Cosmetic Packaging, Ingredient & Turnkey Trends for 2025
Recent beauty events offered a look at the ways in which suppliers and contract/turnkey manufacturers can deliver newness to the industry.
Nov 4th, 2024
A woman in a floral shirt looking at products on a shelf.
Top 15 Beauty Predictions for 2025: Insider Insights
We prompted a variety of leaders within the beauty industry to share their thoughts on the oncoming trend forecast for 2025.
Nov 4th, 2024
While overall makeup growth is slow, several key segments are growing—notably lip and cheek products, setting sprays, and other select categories.
7 Top Makeup Growth Sectors for 2025
A close read of recent consumer data reveals areas of opportunity to tap growth in the color cosmetic sector.
Oct 28th, 2024
At-home treatments will pick up in demand amid a need for self-care and widespread closures of spas and salons.
COVID-19: Beauty’s Playbook
The latest insights, plus what happens next.
Apr 24th, 2020
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