Search Global Cosmetic Industry

87 Results

Type: Article

Section: Brands & Products

Roux Profile: Innovation Leads to Longevity

Roux is celebrating 75 years of innovation in the hair color market.

The Joyful Transformation Behind the Award-winning Parëva Beauty: Science, Transparency and Skin Longevity

"Running a startup feels like stepping into a boxing ring—every day is a mix of strategy, endurance and staying on your feet through unpredictable hits."

Retailers and investors will expect a coherent business plan; and it's critical for establishing relationships with suppliers.

Who Needs a Business Plan? You.

From enticing investors to calming retailer concerns, business plans are a critical element in the launch and longevity of any beauty brand.

Barb Alviar, Manager of Beauty Marketing Amway Global, www.amway.com; www.artistry.com

Profile: Marketing Global Success

With 35 years of experience and $1 billion in global sales, Artistry has found the formula for longevity. The beauty branch of Amway Corporation obtained more than 200 patents during this time and secured a spot among the top five worldwide beauty companies for more than seven consecutive years. Barb Alviar, manager of beauty marketing for Amway Global, offers insight on the changes.

Targeting plasmin levels in the epidermis can have a positive effect across all skin layers and it was with this goal in mind that dsm-firmenich designed its smart dipeptide SYN-UP®.

Reawaken the Skin’s Potential!

By targeting the enzyme plasmin, SYN-UP® unlocks your skin's longevity and drives improvement across all skin layers.

Interest in color cosmetics took a dive in 2020 due to pandemic-related lockdowns, but regained momentum in 2021.

7 Trends for Color Cosmetics in 2022

Color cosmetics are making a comeback.

Brands providing care for underserved shoppers will be increasingly tasked with delivering proven claims; at the same time, industry research and ingredient development will need to take into account the needs of every skin and hair type, as well as life stage.

7 Beauty Predictions for 2025

From clinical inclusivity to sustainable packaging scrutiny to novel biotech, the year to come will be pivotal for the industry's trajectory.

Croda's Cystine Hair Smoothing System is a process that straightens many types of hair, from fine to coarse and also delivers protecting, restructuring and conditioning components.

Mild, Gentle Hair Straightening

In response to consumer concerns about the safety of hair-straightening treatments and the subsequent Cosmetic Ingredient Review Expert Panel conclusion that formaldehyde and methylene glycol, as present in hair- straightening products, are unsafe under present conditions of use, Croda has developed a hair-smoothing system that contains no added formaldehyde or methylene glycol, no animal-derived ingredients and is proven to be less damaging than other chemical services.

Celebrating Fragrance Excellence for Brand Success

The 2011 Unilever Fragrance Awards highlight fragrance's role in superior products.

Barry Alford and Jefferson Hoffman, Founders, Alford & Hoff, Inc.

Skin Care Brand Focuses on Male Luxury Consumers

Profile: Barry Alford and Jefferson Hoffman, Founders, Alford & Hoff, Inc.,

How Beauty and Wellness Brands Can Get Under Customers’ Skin

Packaging matters, but authenticity is indispensable.

The Math on Celebrity Fragrance: Do They Still Add Up?

As more celebrities join the fragrance game, this article examines if it still makes sense for the marketplace.

Lumson Lead Image 800x450px

Lumson celebrates 50 years and makes its debut in the world of fragrances

In its 50th anniversary year, Lumson makes its debut into the world of perfumes, presenting its solutions developed specifically for the sector.

Profile: Expressing Individuality

The PRP Gel treatment begins with a blood draw from the patient’s arm. Cellenis’ technology neutralizes the pH of patients’ blood and eliminates any component that could be inflammatory

Skin Pharm Launches PRP Gel: The All-Natural Injectable for Volumizing and Rejuvenating Skin

Skin Pharm launched its PRP gel, an all-natural injectable using Cellenis’ PRP technology, that acts as a natural volumizer, rather than a filler.

Thinking Packaging Effects for Better Brand Engagement

With the holiday season fast approaching, it's a good time to once again consider specialty packaging, and it's always a good time to create better brand engagement through packaging options such as specialty shapes and finishes.

Heritage beauty brands need to balance playfulness and functionality in their marketing messages.

Heritage Beauty Needs to Go Social

What to do when the old standbys of brand reputation and repeat purchases no longer apply.

Karan Gupta and Armaan Mehta, co-founders of Odore.

The Digital Tools Advancing Indie Brands

Smart investment in social media strategies and innovative marketing is helping emerging beauty brands to find their own footholds.

Page 1 of 5