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Type: Article

Section: Ingredients

Secret of the Niche

The niche is all about providing consumers with what they want, and a new niche can be found through analysis of the market while other times it begins with a technological breakthrough.

Case Study: The Secret to Building and Rewarding Product Knowledge

Get an inside look at how StriVectin, a leading prestige skin care company, created almost 12,000 of its own product experts and brand ambassadors.

black woman laying on her side stretched out body care concept

Secrets to Shaping Beauty into Body Care: How Claims, Ingredients and Challenges Translate

What's driving the body care boom? How do beauty trends translate? Here, we explore new launches and insights from Anushka Nadkarni, Bentley Labs; Ron Robinson, BeautyStat; Rita Silva, DECIEM; and Jean-Christophe Choulot, Caudalíe, to find out.

The Social Media Secrets of Gen Z’s Favorite Hair Care Brands

Hair care brands that cater to Gen Z have launched into the market with great success by turning their social media strategy into both an art and a science.

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Jar Deconstructed: Bakuchiol

Bakuchiol is a chemical entity that can be naturally found in Psoralea corylifolia, and it has many amazing benefits to the skin that is excellent for spa treatments.

2 in 1: Makeup Meets Skin Care

Makeup’s dynamic sales growth is, in part, a reflection of the demand for added benefits and natural ingredients, challenging formulators to continually work toward ever-more sophisticated products.

The connection between diet and the skin has long been known, but new research points to the connections between skin and gut health for a range of issues, including acne, atopic dermatitis, eczema and psoriasis.

Gut Health as Skin Health: Ingredient Trend Tracker

Holistic wellness trends and emerging science are intersecting, providing new innovation targets for beauty products and claims.

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