Secrets to Shaping Beauty into Body Care: How Claims, Ingredients and Challenges Translate

black woman laying on her side stretched out body care concept
Image by Anastasia at Adobe Stock

Body skin care is booming. Global Cosmetic Industry reported it’s been the fastest-growing sector in overall skin care in the first half of 2024, per Circana,1 driven by body spray sales that have grown in the triple digits. Add to this the double-digit growth for body creams, lotions and cleansers, as well as a 25% increase in consumer spending on prestige body products, and it makes you wonder: What’s driving this essential, "must-have" category? To uncover the answers, here we explore three new commercial launches from Bali Body, Osea and Philosophy, and survey four industry experts, including: Anushka Nadkarni, at Bentley Labs; Ron Robinson, of BeautyStat Cosmetics; Rita Silva, of The Ordinary/DECIEM; and Jean-Christophe Choulot, Ph.D., at Caudalíe.

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