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133 Results
Section: Consumers & Markets
Consumers & Markets
NPD Finds 70% of Makeup Users are Back to Pre-pandemic Routines
In the United States, mascara was found to be the most-used and top-selling makeup product purchased in the past year.
Consumers & Markets
Trending: Jajis Innovation, 'Wheel of Fortune' Makeup, Hair Peptide Serum and More
Our latest weekly social media report, Consumer Pulse, highlights rising consumer interest in: Jajis Innovation Unisex beauty salon; Glitz and Glam; zombie, cat and vampire makeup; Loyé Cosmetics; hair peptide serum; gray lipstick; and mixie haircut.
Consumers & Markets
Trending: No-makeup Look, Bys, Nuki, Plump Primer, #DirtyLashes and More
Our weekly "Consumer Pulse" report uncovers cosmetic-related searches growing in interest across Google and TikTok. Now trending: Pamela Anderson no makeup, Armenian makeup, Bys Cosmetics, Nuki Cosmetics, plump primer, #fibroblasttherapy and #dirtylashes.
Consumers & Markets
Gen Z Survey Shows Jump in Beauty Spend, Daily Makeup Use
Unsurprisingly, TikTok's popularity with teens jumped 400 basis points from spring 2022, taking a 38% share, while Snap fell 100 basis points to a 30% share.
Consumers & Markets
Trending: Halloween Makeup, Digital Dust Highlighter, Bronzer, Starter Coils and More
As per our Consumer Pulse social media report, the latest trending Google searches in beauty include Halloween cosmetics, digital dust highlighter and under-eye brightener; "bronzer stick" is an exploding topic; and "starter coils" have surged on TikTok.
Consumers & Markets
2024-2025 Skin, Hair, Nail & Makeup Trends: Pinterest's Predictions & Google Searches
In nails, Pinterest flagged a 65% jump in pins for sea-inspired looks, as well as a 35% uptick in matching nail looks for couples.
Consumers & Markets
2025 Beauty Strategies: How Brands Can Tap Consumers’ Value Focus
Strategies for beauty industry leaders to help navigate changes to beauty consumer behavior in 2025.
Consumers & Markets
Meet the Prestige Makeup Line Specifically Created for Teens and Tweens
Samantha Cutler, the brand's creator, brought 15 years of product development experience—including time with MAC, Smashbox and Stila—when developing products for "young creatives."
Event Coverage
MakeUp in Paris Features 10+ Conference Sessions on Beauty Trends
Hear speakers from around the globe discuss trends, innovations and developments that are affecting the beauty industry.
Skin Care
Focus Still on Men's Care as a Growth Category for Beauty
In the U.S., some 59% of American men say personal care products boost their self-esteem, and 28% say they are concerned about dry skin and visible signs of aging.
Consumers & Markets
Trending: Mehron Effects Makeup, Tarte Cosmetics, TXA Serum, Lash Shampoo and More
Our latest Consumer Pulse report on social media highlights consumer interest in Mehron special effects makeup, Tarte Cosmetics, TXA serum, lash shampoo, nude lip liner, scalp aging and more.
Consumers & Markets
Trending: Alicia Keys, #Bixyplastia, No Rules Makeup Stick, Glycolipid Cleanser and More
Our weekly "Consumer Pulse" report on the socials reveals trends in cosmetic searches. Hot topics now are: Alicia Keys and Keys Soulcare, No Rules Makeup Stick, Pamela Anderson and Sonsie, glycolipid cream cleanser, The Ordinary, #bixyplastia and more.
Consumers & Markets
3 Top Trends in Beauty: Dundas Makeup, Bacne Spray and #HotGirlPerfume
Our weekly Consumer Pulse report on the socials uncovers insights in searches and tags related to cosmetics. Three top trends this week include: Dundas makeup, bacne spray and #hotgirlperfume, among others. Following, we dug a little deeper.
Consumers & Markets
Beauty Trends Driving Growth: Macro Level, Skin Care, Makeup, Hair, Fragrance & 2023 Outlook
This talk will be a must-attend for brands seeking context and cues for future business and product planning.
Consumers & Markets
Trending: Makeup by Mario Lip Plumper, Suede Lips, Pink Concealer, Vegan/Halal and More
Our Consumer Pulse report uncovers trends in consumer searches related to beauty. Now trending: Makeup by Mario lip plumper, Gucci Westman suede lips, Easter makeup, Brooke Monk, vegan/halal IBA Cosmetics, kojic acid face wash, pink/brow concealers, etc.
Consumers & Markets
Study Reveals That Makeup Can Control the Way Women Want to Be Perceived
Harvard and Massachusetts General Hospital researcher partners with P&G Beauty & Grooming to evaluate makeup's impact on perceived trustworthiness, likability and competence.
Consumers & Markets
Kline Looks at China's Beauty Market, Including Skin Care, Hair Care, Makeup and More
Chinese consumers have become more price-sensitive, reducing salon and spa visits, but are determined to tackle beauty concerns, and thus the professional market in China is seeing a steady increase.
Color Cosmetics
Two-thirds of UK Bosses Less Likely To Employ Women Without Makeup, According to Survey
The survey, from U.K. beauty retailer Escentual.com,, also showed that 49% of bosses said it would be a major factor if the job was in sales or was a public-facing role in the company.
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