2025 Beauty Strategies: How Brands Can Tap Consumers’ Value Focus

Consumer trend reports from Harris Williams and NIQ reflect how inflation has affected overall consumer demand for beauty and personal care products.
Consumer trend reports from Harris Williams and NIQ reflect how inflation has affected overall consumer demand for beauty and personal care products.
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Two new reports from Harris Williams and NIQ x GfK suggest that inflation has significantly impacted beauty consumer behavior. Rising prices have led to a shift in purchasing habits, with consumers becoming more budget-conscious and prioritizing value over luxury. That said, U.S. shoppers in particular are forecast to be resilient. Here’s how brands can tap into growth potential for 2025 and beyond.

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