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Section: Ingredients > Launches & Claims
Launches & Claims
2025 Beauty Ingredient Trend Preview: What’s Next?
From silk-derived biotech to microbiome sexual wellness and beyond, new ingredients point to future innovation opportunities.
Hair Care
Chasing Tomorrow’s Beauty Trends
Track down some of the hottest niche beauty brands in hair and skin care, and learn the trends that are helping them get noticed.
Launches & Claims
The Future of Big Data and Beauty: Data Driven Beauty
Are brands drowning in disparate seas of data? How might we develop, test and integrate consumer insights from/in the digital world? Do the strategies differ for mass and luxury, or by industry? What advantages do digital platforms offer in reaching consumers, testing concepts, and micro-targeting the approach to consumers? How does this impact brand perceptions, speed-to-market, or our understanding of markets?
Launches & Claims
Clean Beauty Decoded
The growing reality is consumers want brands and retailers to deliver products that are thoughtfully designed to have the least possible negative impact on human health, the environment and society—as they, the shopper, define it.
Launches & Claims
Future-forward Sustainable Beauty Ingredients: What's Next?
New innovation is merging performance and eco-friendly credentials to generate consumer-winning claims across categories.
Skin Care
Skin Pigmentation 2.0: May 2024 Beauty Trend Tracker
With hyperpigmentation concerns on the rise, ingredient suppliers have launched technologies to address issues related to acne, psoriasis and more.
Skin Care
What’s Driving the Prestige Skin Care Boom and How Can Brands Get in on the Growth?
A potent blend of wellness, Gen Alpha shopping habits, emerging high-efficacy ingredients and professionally inspired beauty are creating significant growth opportunities.
Launches & Claims
'Clean' Beauty Swaps: New Ingredients & Headwinds
The transition toward “clean,” sustainable and vegan formulations hasn’t been linear; despite this, high-functioning alternatives continue to proliferate.
Launches & Claims
Advanced Beauty Ingredients & Cutting Edge Claims
The beauty industry is at the forefront of innovation, advancing both sustainability and product performance through cutting-edge solutions. Key developments include AI-driven discoveries, plant-based ingredients, and preservative-free formulations.
Hair Care
Consumers’ Top Hair Care Concerns Point to Brands’ Next Innovation Opportunities
Emerging claims associated with hormonal shifts, aging, styling stressors and more point to growth ahead for hair health brands.
Skin Care
Revolutionizing Skin Care: Innovative Ingredients Transforming Anti-Aging and Skin Health
Exploring the science, benefits, and sustainability behind these advanced ingredients, offering a closer look at how they address key skin concerns like aging, oxidative stress, and damage repair.
Skin Care
Generational Skin Care: from Future-proofing to Rejuvenation
By delivering targeted care based on life stages, brands have immense opportunities to address the needs of everyone from Gen Alpha to boomers.
Regulatory
Beauty Ingredients with an Eco Edge
A recap of the ingredient offerings launched over the last year, in alphabetical order by supplier, that can help brands make more environmentally friendly claims.
Launches & Claims
The Beautyspan: Biohacking Longevity (Ingredient Trend Tracker)
“Today’s longevity-boosting ingredients are designed to tackle the root causes of aging at a cellular level.”
Regulatory
Controversial Ingredients: One Brand’s Perspective
A number of ingredients have been vilified, and ingredient myths have perpetuated. Scientific evidence suggests that some should be eliminated from formulations; the use of others, while safe according to the available scientific data, should be considered for commercial reasons related to consumer perception.
Launches & Claims
Gut Health as Skin Health: Ingredient Trend Tracker
Holistic wellness trends and emerging science are intersecting, providing new innovation targets for beauty products and claims.
Skin Care
The Beauty Ingredient Agenda: Longevity x Anti-aging
The recently decoded 12 hallmarks of aging provide exciting new anti-aging targets for R&D and new claims for marketing.
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