“Generationally targeted care is important because the needs of our skin change as we age,” says Dominique Gagnon, vice president of consumer brands for Debut Biotech. “Someone in their late 20s or early 30s has a different need for their skin compared to someone in their 40s or early 50s.”
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“Generationally targeted care is important because the needs of our skin change as we age,” says Dominique Gagnon, vice president of consumer brands for Debut Biotech. “Someone in their late 20s or early 30s has a different need for their skin compared to someone in their 40s or early 50s.”
Indeed, changing skin requires changing solutions. The human body’s largest organ evolves over time based on biological chronology and lifestyle factors such as exposure to environmental aggressors, diet and more.
As skin care brands seek to tap into the shifting needs of emerging and established shoppers across generations, marketers and product innovation teams need to ensure their solutions are meeting consumers where they are.
From gentle moisturizers and sunscreens for the youngest skin care users to high-efficacy pro-agers for Gen X and boomers, the brand opportunities are vast—if brands can calibrate the delivery of the right care to the right consumers at the right time.
Understanding Generational Beauty Attitudes & Purchase Intent
To understand generational care, it’s important to first understand their beauty priorities and shopping patterns.
In a late 2023 survey of more than 4,000 U.S. consumers, McKinsey founda that 31% of surveyed consumers intended to splurge on beauty and personal care in the coming months. Female respondents, perhaps unsurprisingly, prioritized the category more than men.
Across generations, 30% of consumers’ spend fell in the skin care sector, according to a 2023 Lending Tree surveyb of 1,950 U.S. consumers.
A closer look at generational data points to some stark differences.
Gen Z: Highly Engaged in Beauty
According to Lending Tree data, 60% of Gen Zers “find it important to try new beauty products.” The firm also found that the generation’s average annual beauty spend totals $2,048.Yan Krukau at Pexels
According to Lending Tree data, 60% of Gen Zers “find it important to try new beauty products.” The firm also found that the generation’s average annual beauty spend totals $2,048.
Furthermore, 57% of Gen Zers are compelled by high-end luxury beauty products, “much higher than the 48% across all consumers,” per Lending Tree. That said, 52% have regrets about overspending on beauty.
Millennials: Eager to Pay for Youthfulness
Millennials’ beauty and personal care shopping intent was second highest among all cohorts, at 33%, per McKinsey.
According to the Lending Tree data, millennials were highly likely to prioritize skin care in their shopping (38%) compared to other cohorts. That’s no surprise. Per the report, 72% of surveyed millennials would trade cash for a “chance at more youthfulness.”
It’s also not surprising that 68% of millennials believe it’s important to try new beauty products. Their total spend in the category? According to Lending Tree, it’s $2,670 annually.
The data points don’t always have a consistent logic, however. For instance, 67% of surveyed millennials are willing to spend more on high-end luxury beauty. That said, 40% have regrets about overspending on beauty.
Gen X & Boomers: Lower Purchase Intent
According to McKinsey, 28% of Gen X had intent to purchase beauty in the next three months, compared to 18% of boomers.
While it’s clear that high intent among Gen Z and millennials will make them attractive cohorts for targeted care, there are immense opportunities to better serve older generations and thereby generate greater engagement in beauty and personal care.
Anti-aging? Pro-aging? Just Make Sure It Works.
A recent survey from Avon found that 35% of consumers “don’t care how brands promote skin care benefits,” while the same percentage “actively search for skin care products which target ‘anti-aging.’” Only 25% of respondents said they prefer pro-aging terminology.pressmaster at Adobe Stock
A recent survey from Avon found that 35% of consumers from the United Kingdom, Italy, Poland, Turkey, South Africa, the Philippines and Romania “don’t care how brands promote skin care benefits,” while the same percentage “actively search for skin care products which target ‘anti-aging.’” Only 25% of respondents said they prefer pro-aging terminology.
This doesn’t negate emerging language around prejuvenation, rejuvenation, skin health, longevity, etc., but it does highlight the shopper’s singular focus on efficacy.
Whatever you call it, “skin care claims will focus on achieving stronger, healthier, more resilient skin,” says Michelle Chavez, vice president of innovation, Accupac/Cobalt Labs. “The category will take a unique approach to preventative care, providing advanced protection against things that age the skin like inflammation and oxidative stress, targeting the extension of professional treatment results, and caring for oneself holistically through diet and lifestyle, resulting in multiple benefits to the look and feel of skin.”
Generation Prejuvenation: Gen Alpha to Gen Z
“The notion of ‘prejuvenation’ is gaining traction, encouraging individuals to take preventative measures in their skin care routines to stave off signs of aging before they appear,” says Chavez. “This proactive mindset underscores the importance of long-term skin health and the benefits of starting skin care treatments early.”
Addressing Gen Alpha Skin Care Responsibly
As has been widely reported, Gen Alpha consumers, who are aged 14 and younger, are getting a head start on skin care. Perhaps too head of a start. While there’s no harm in young people adopting sunscreen or gentle moisturizers, Gen Alpha’s exposure to TikTok accounts touting highly active skin care for older consumers poses dangers for vulnerable skin.
![A recent WGSN report warns, “Beauty retailers should provide support and education for this [Gen Alpha] demographic, which has grown up alongside social media and an accelerated trend cycle.'](https://img.gcimagazine.com/files/base/allured/all/image/2024/08/AdobeStock_514146258.66ce01845dfa4.png?auto=format%2Ccompress&dpr=2&fit=max&q=70&w=400)
A recent WGSN report warns, “Beauty retailers should provide support and education for this [Gen Alpha] demographic, which has grown up alongside social media and an accelerated trend cycle."Andrii Nekrasov at Adobe Stock
Thankfully, there are age-appropriate solutions. For instance, Target’s “Tween (10-12 Years): Skin Care” online portal features SKUs such as Proactiv’s Solution 30 Day Acne Treatment Kit, Hero Cosmetics’ Mighty Patch Original Acne Pimple Patches, e.l.f.’s Keep Your Balance Toner, and CeraVe Face Wash, Hydrating Facial Cleanser for Normal to Dry Skin.
On the brand side, emerging labels tout safety and age-appropriate innovation. For instance, tween-centric brand Gryme has launched the Body + Face Wash, a multifunctional cleanser for quick, easy cleaning. The brand touts its “gentle plant-based cleansers,” its pH-balanced and non-irritating formulation, as well as expert backing from dermatologist and pediatrician testers.
On the ingredient front, Provital’s Hydromanil is designed for young people’s troubled and acne-prone skin.
“This natural active ensures sustained moisturization by releasing agents gradually, thereby maintaining skin hydration and minimizing irritation risks,” says Nina Esposito, area sales and managing director, Provital. “Hydromanil’s efficacy against Staphylococcus, a bacterium associated with acne, underscores its ability to rebalance the skin’s microbiome. By addressing microbial imbalances linked to acne, Hydromanil promotes clear and healthy skin for Generation Alpha.”
Hydromanil’s 3D Matrix technology instantly boosts moisture levels in the stratum corneum, per Provital, thereby preventing skin desquamation and enhancing intercellular cohesion. It also reportedly inhibits biofilm formation to support beneficial resident bacteria on the skin.
According to Provital, in vitro studies showed that the ingredient can control bacterial aggregation and biofilms without harming commensal Staphylococcus aureus. In rinse-off products, Hydromanil “significantly reduces the drying effects of surfactants and increases skin moisturization by 31% within 30 minutes,” says Esposito. “Over three weeks, it delivers a cumulative moisturizing effect, reduces desquamation and restores intercellular cohesion in the outer layers of the stratum corneum, resulting in softer, smoother, and deeply hydrated skin”
Collagen Banking: Gen Z’s Skin Care Prejuvenation Plan
Like Gen Alpha, Gen Z is a cohort that thinks ahead. According to an Afterpay report, 66% of Gen Z consumersd have a savings account, while about 50% have a credit score of 661 or above, compared to just 39% of millennials. This proactive savviness even bleeds into the beauty space: meet collagen banking.
What is collagen banking?
Collagen banking puts a conservation spin on anti-aging/prejuvenation by focusing on maintaining or even growing one’s collagen supply through one’s peak collagen production years, typically ages 25-34. According to Mintel data cited by Kenvue, parent of Neutrogena, 58% of Gen Z begins worrying about aging by age 23.
Dermalogica owns collagen banking.
The trend, which came out of nowhere in the winter of 2024, per Google Trend data, has been dominated by one SKU, Dermalogica’s Pro-Collagen Banking Serum, which addresses premature skin aging, fine lines and winkles, and dryness and dehydration with a mix of collagen amino acids, carnosine dipeptide, antioxidants, jojoba esters and polyglutamic acid.
The serum is premised on the idea that one’s collagen production declines 1% annually after age 30. By preserving one’s existing collagen in the moment, consumers will “have more for tomorrow,” Dermalogica argues, “supporting visibly plumper, more luminous skin and hydrating to help reduce the look of fine lines into the future.”
Neutrogena: collagen banking's new entrant
Neutrogena, which is seeking to engage Gen Z shoppers, has now thrown its hat into the collagen banking ring with the launch of its Collagen Bank range.Neutrogena
- the Neutrogena Collagen Bank Moisturizer, featuring popular retinol alternative bakuchiol;
- and the Neutrogena Collagen Bank Broad Spectrum SPF 30 Moisturizer.
Taking a cue from the sunification of beauty, the SPF version of the formulation claims to target the leading culprit of diminished collagen: sun exposure. The sunscreen features avobenzone (2.5%), homosalate (6%), octisalate (4.5%) and octocrylene (8%).
Both formulations comprise the brand’s micro-peptide as well as collagen. The micro-peptide technology is reportedly 2x smaller than conventional anti-aging peptides, per Neutrogena, which allows for penetration of more than 10 layers of the skin. In this way, the micro-peptides preserve the “skin’s firming support matrix: elastin, pro-collagen, hyaluronic acid, fibronectin and decorin,” according to the brand.
The Collagen Bank collection is designed as a viable alternative to in-office collagen-stimulating procedures, per Neutrogena, as well as higher-priced competitive products in the prestige space.
Preventative Beauty Ingredients for Gen Z and Millennials
“Preventative skin care is crucial to maintain youthful and healthy skin,” says Provital’s Esposito.
The company’s Altheostem—derived from lab-grown stem cells of Althaea rosea (hollyhock) flower petals—addresses the early signs of aging by targeting the skin senescence that begins in one’s 20s. In formulations, the ingredient technology reduces senescent cells, induces apoptosis and promotes extracellular matrix remodeling in dermal fibroblasts to boost luminosity and elasticity while reducing wrinkle depth.
Per Esposito, “AI analysis confirms a reduction in visual age” with the use of Altheostem. She adds that it “not only rejuvenates mature skin but also establishes preventive care foundations, supporting ongoing renewal and addressing early signs of aging for millennials and Gen Z.”
Defending Zillennials from Inflammaging
Deinde, the skin care brand launched by biotech innovator Debut, targets Zillennials, a hybrid micro-generation comprising the youngest millennials and the eldest Gen Z members, particularly those in their 20s and 30s.Deinde/Debut
This is precisely the mission of Deinde, the skin care brand launched by biotech innovator Debut. The brand targets Zillennials, a hybrid micro-generation comprising the youngest millennials and the eldest Gen Z members, comprising those in their 20s and 30s.
“Skin care isn’t a one size fits all proposition,” says Debut’s Gagnon. “It is now generally understood by the scientific community that inflammaging is a root cause of aging skin, and it starts in your mid-20s. This chronic, low-level everyday inflammation accelerates skin aging via the breakdown of collagen and elastin when left unchecked.”
Gagnon concludes, “Research has also shown that skin can be made more resilient against inflammaging through preventative skin care, dietary shifts and anti-inflammatory habits. Deinde products are formulated specifically to reduce inflammaging and boost overall skin health. Our product benefits and claims address the five signs of inflammaging–fine lines, dullness, uneven tone, dryness and uneven texture.”
Zillennials’ Investment in Skin Health
“We are seeing Zillennials invest more in their overall skin health versus trying to achieve skin perfection,” says Dominique Gagnon, vice president of consumer brands for Debut Biotech. “We were excited to find that 77% of skin care enthusiasts are now taking a preventative approach to their skin care routine, with 70% paying more attention to their core skin health than just a year ago.”Pixabay at Pexels
Gagnon adds, "Overall, we see Zillennials in a critical transitional stage of life where they find themselves adopting healthier, more mindful lifestyle choices overall–they’re investing in their physical health, striving to maintain their emotional health and applying this same proactive philosophy to their skin care routine."
She continues, “Data shows that this generation, especially those considered ‘skin care enthusiasts,’ are taking an increasingly preventative approach to their skin care routines than prior generations. More critically to Deinde and our focus on inflammaging, scientific studies have shown that inflammaging only begins to occur in your mid-20s and we want to educate these information-hungry consumers on how this moment in their adult life is the time to incorporate inflammaging solutions into their skin care routines.”
Gagnon concludes, “Inflammaging is a self-fulfilling cycle of low-level inflammation that occurs from environmental stressors, but one that can be interrupted before significant collagen and elastin damage. Skin can be made more resilient against inflammaging through preventative skin care, dietary shifts and anti-inflammatory habits. Deinde provides tools for consumers to invest in healthy habits today to support the longevity of their skin.”
She adds, “We see an embrace of science-backed innovation centered around skin health along with the adoption of pared down skin care routines, as consumers expect multifunctional benefits from their skin care products more than ever. Deinde delivers on these emerging needs by reimagining the proactive skin care regimen–one that tackles and manages inflammaging, what scientists identify as a root cause of aging skin, along with addressing core fundamentals like skin barrier management and antioxidants.”
Gagnon concludes, “Deinde products have a unique advantage with their ability to sustain skin health through our patented biotech ingredient naringenin, which effectively resets the skin to neutral after experiencing stressors, reducing inflammaging markers by 96%–15x more powerful than niacinamide.”
As previously reported, Deinde leverages Debut's biotech-derived naringenin, a flavonone typically found in citrus. A study in the journal Foods, for instance, recently noted that “[N]aringenin and apigenin are prospective ingredients that contribute to the amelioration of skin damage by activating anti-inflammatory and antioxidative responses.”
The brand’s SKUs also feature materials such as biotech squalane, ceramides NP (normal fatty acid/phytosphingosine base), upcycled date seed extract, niacinamide, biomimetic tripeptide, polysaccharides, biotech fermented vegetable-based glycols and allantoin.
Generation Rejuvenation: Gen X to Boomers to the Silent Generation
The urgency for consumers aged 40 and up is significant because recent research has uncovered “two major waves of age-related changes at around ages 44 and again at 60.” So, while the skin ages incrementally over time, these two time periods in particular can feature dramatic shifts in skin and overall health.cottonbro at Pexels
The urgency for consumers aged 40 and up is significant because recent researchf has uncovered “two major waves of age-related changes at around ages 44 and again at 60.” So, while the skin ages incrementally over time, these two time periods in particular can feature dramatic shifts in skin and overall health.
Yet today’s mature consumers aren’t content with fixing the damage of years past. Rather, contemporary skin care consumers seek out products that boost their skin’s longevity by offering regenerative, rejuvenating actions.
Longevity: From Reactive to Proactive Skin Care
“The concept of longevity in skin care is evolving anti-aging from a reactive approach to a proactive one,” says Chavez, “focusing on preventing the causes of aging rather than merely treating its symptoms and extending the vitality and resilience of skin. This shift emphasizes the importance of addressing inflammation, oxidative stress and DNA damage to maintain the healthiest skin possible at any age. Products claiming to combat the symptoms of inflammation and oxidative stress are becoming more common as they target key causes of aging.”
She adds, “Biomimetic ingredients are playing a crucial role in this trend, offering more personalized solutions that mimic the skin’s natural processes. For example, ingredients that replicate the skin’s lipid composition can enhance barrier function and hydration.”
Ingredient Solutions for Mature Skin
In August, Spateg reported a more than 68% spike in consumer searches for “copper peptide serum.” This rejuvenating ingredient reportedly adds bounce and plumpness to the skin and thereby minimizes the appearance of fine lines.
This is just one ingredient offering mature consumers with proactive solutions.
“Shiloxome derives its efficacy from plant endophytes, ensuring sustainable and innovative skin care solutions tailored to mature skin needs,” says Provital’s Esposito. “Derived from the yeast of Kwoniella mangroviensis, Shiloxome not only maintains a balanced skin microbiome but also reinforces the skin barrier, crucial for combating environmental stressors and addressing age-related skin changes.”
“Shiloxome’s Lipidomics studies reveal significant reductions in lipid peroxidation, reinforcing the lipid barrier and promoting moisture retention," says Provital's Nina Esposito. "It effectively prevents pollution-induced oxidation of skin lipids, ensuring proper lipid chain elongation for a protective barrier."MESSALA CIULLA at Pexels
In vitro studies have reportedly showed that Shiloxome can shield human epidermal keratinocytes from urban pollutants by reversing ROS production and inflammatory responses. It also enhances extracellular matrix-related pathways to boost collagen type I and elastin protein content to boost elasticity and firmness.
Furthermore, according to Esposito, “Shiloxome’s Lipidomics studies reveal significant reductions in lipid peroxidation, reinforcing the lipid barrier and promoting moisture retention. It effectively prevents pollution-induced oxidation of skin lipids, ensuring proper lipid chain elongation for a protective barrier. By increasing the total chain length of the lipidome and regulating 31 long-chain endogenous ceramides, including those directly beneficial for menopausal and post-menopausal skin, Shiloxome provides a comprehensive preventative care solution. This ensures that mature skin not only remains resilient, hydrated, and protected but also exhibits enhanced luminosity and vitality, fulfilling the unique skin care needs of older generations with enduring efficacy.”
Elsewhere, Silab’s Commusys, a natural anti-aging active ingredient rich in biopeptides derived from the yeast Pichia stipitis, is design to enhance the transcompartmental communication of the skin. In this way, the ingredient reportedly reactivates epidermal biological functions for hydrating, smoothing and radiance-boosting effects.
Per Silab, the secretome of aged fibroblasts treated with 0.4% Commusys increases keratinocyte processes such as cell proliferation and cohesion, keratinocyte differentiation, hydration and anchoring of keratinocytes at the dermal-epidermal junction.
These results translated in vivo on a mature Caucasian panel into positive effects on epidermal renewal and thickness. The skin of Caucasian and Asian volunteers was hydrated, smoothed and radiant after a twice-daily use of 1.7% Commusys, per the company.
Cross-generational Innovation Opportunities
While age-appropriate solutions are key to consumer satisfaction, a number of trends span life stages.
Highlighting Efficacy: Surgery-free Dermocosmetics
"Dermocosmetics can be particularly beneficial for post-surgical skin, offering intensive hydration and relief from symptoms of sensitivity, inflammation, swelling, bruising and scarring," says Michelle Chavez, vice president of innovation, Accupac/Cobalt Labs.Ivan Samkov at Adobe Stock
Chavez adds, “One key aspect of dermocosmetics is their ability to leverage familiar ingredients in new ways, emphasizing high doses and concentrations to enhance efficacy. For instance, retinoids, long known for their anti-aging properties, are now being formulated with advanced delivery systems to enhance penetration and reduce irritation. This approach ensures that consumers receive products that deliver tangible results. Endorsed by medical professionals with dermatologist-recommended formulas, these science-backed treatments can provide surgery-free solutions for various skin concerns. We will see more concentrated formulas, medical-grade ingredients and targeted treatment claims aligned to this trend.”
Surgery-free opportunities abound for mature skin in particular. In June 2024, Spate noted a 168.7% spike in searches related to saggy skin, in particular jowls. With queries like “at-home treatment for sagging jowls” and “best treatment for sagging jowls” on the rise, so too is interest in at-home, surgery-free solutions. Spate concluded, “Brands could capitalize on this demand for non-surgical, less invasive treatments.”
Emotional Skin Care
In addition to efficacy and non-invasive solutions, the emotional dimension of beauty is also worth considering, no matter the age of the target consumer.
“Emotional skin care incorporates functional ingredients, application methods and stress-relieving techniques that engage all the senses,” says Chavez. “The understanding of the mind-body connection, as explored in psychodermatology, examines the effects of stress, anxiety, and sleep habits on the skin.”
She adds, “Neurocosmetic ingredients, for instance, are being researched to trigger the release of neurotransmitters such as dopamine and oxytocin in the skin, and to promote a sense of well-being and relaxation. Additionally, products are now being designed to incorporate fragrance and texture variations to enhance the sensory experience, providing both physical and emotional benefits.”
Disrupting Skin Sensitivity
Solabia’s Serenibiome (propanediol (and) glycolipids) is a recently launched technology designed to offer gentle care for sensitive atopic-prone skin by disrupting the itch-scratch cycle.julia_diak at Adobe Stock
Solabia’s Serenibiome (propanediol (and) glycolipids) is a recently launched technology designed to offer gentle care for sensitive atopic-prone skin by disrupting the itch-scratch cycle. The ingredient is based on a biofermentation of Pseudozyma flocculosa fungus, which yields flocculosin, an antifungal that repairs skin sensitivity.
The Serenibiome active ingredient “tackles the itch-scratch vicious cycle,” per Solabia, which is driven by a microbiome paired with a compromised skin barrier and external trigger such as environmental pollution.
In clinical tests, Serenibiome reportedly reduced skin redness, dryness and itching sensations. The technology accomplished these outcomes by bioselectively inhibiting the growth of pathogenic Staphylococcus aureus, which induces skin dysbiosis, leading to atopic skin. Notably, this inhibition in no way negatively impacts the more beneficial Staphylococcus epidermidis population on the skin, per Solabia.
The technology also reduces pro-inflammatory markers involved in nociception, or the transmission of unpleasant sensations, and synthesizing well-being molecules to help sooth itching sensations. Serenibiome also accelerates the re-epithelialization process for barrier regeneration/repair.
Taken together, the Ecocert Greenlife and COSMOS-compliant ingredient is reportedly ideal for sensitive skin care, dry skin solutions, face and body care generally, atopic-prone skin solutions, and baby care.
The Keys to Generational Care
Across generations, brands will need to focus on challenges based on life stages, as well a circumstances. By helping younger consumers protect and conserve their natural skin health and assisting older shoppers in reclaiming and rejuvenating theirs, brands can reinvent the anti-aging category into something more targeted and effective.
*Insights Into Action: New Innovations for Generational Care
A number of manufacturers and suppliers recently added to their offering to assist brands in their skin health product innovation.
New Skin Care Concepts
Lady Burd’s Essence plumps and hydrates the skin while supporting the effectiveness of other skin care products.Lady Burd
Lady Burd's Soothing Barrier Serum soothes the skin barrier and diminishes the appearance of irritation with a range of skin-friendly ingredients.Lady Burd
Its Soothing Barrier Serum, meanwhile, soothes the skin barrier and diminishes the appearance of irritation with a range of skin-friendly ingredients.
Lady Burd’s Cooling Stick is infused with caffeine to hydrate, brighten and awaken the under-eye area.Lady Burd
Lady Burd’s Cooling Stick, on the other hand, is infused with caffeine to hydrate, brighten and awaken the under-eye area.
Lady Burd’s three-in-one Pumpkin Enzyme Masque exfoliates, resurfaces and visibly polishes the skin, while its Tanning Water for the face, neck and chest is formulated to deliver a natural-looking, gradual glow.Lady Burd
Finally, the company’s three-in-one Pumpkin Enzyme Masque exfoliates, resurfaces and visibly polishes the skin, while its Tanning Water for the face, neck and chest is formulated to deliver a natural-looking, gradual glow.
Lady Burd's Tanning Water for the face, neck and chest is formulated to deliver a natural-looking, gradual glow.Lady Burd
Anti-aging from Within
Monteloeder’s beauty-from-within solutions include Eternalyoung, a blend of natural extracts designed to delay skin aging by targeting cell telomeres and cell senescence, per the company. The technology is reportedly clinically proven to reduce the appearance of wrinkles, boost skin elasticity and firmness, increase skin thickness and density, and enhance moisturization and barrier function, while also reducing dark spots and pigmentation.
The company’s Nutroxsun, meanwhile, made from rosemary and grapefruit extracts, is designed to defend the skin from sun damage by boosting the skin’s UVB and UVA radiation resistance. In this way the technology reduces skin oxidation and inflammation, offers anti-aging benefits, and decreases wrinkle depth while improving skin elasticity.
Packaging for Skin Health Innovations
HCP’s lightweight 15 ml Color Capsule tottle features an elongated, domed profile.HCP
The tottle can be produced with mixes of HDPE/LDPE that can be optimized to achieve the required flexibility and dispensing control, per HCP, and, for better barrier protection, an EVOH layer. Brands seeking an ultra-transparent result and high squeezability can have the tottle constructed with Dow’s Surlyn. It can also be offered with a percentage mix of recycled PE.
HCP’s travel-friendly 30 ml and 50 ml Twist Tottles for liquid cosmetics and skin care offers inclusive one-handed dispensing for easy, accessible and convenient use of products such as sunscreen, foundation and serums.HCP
The twist opening function eliminates the need for a separate overcap, thereby reducing overall component parts. The design also features a raised tab for ease of opening, which is particularly helpful when a consumer has wet hands or simply needs a one-handed opening gesture.
The Twist Tottle can be manufactured in various material mixes to ensure the perfect level of flexibility, compatibility and protection for different formula types and viscosities. It is also ready-to-recycle within the PP/PE recycling stream. PCR materials are available for reduced environmental impact. There is also the option to include an EVOH layer for enhanced barrier properties.
The refillable Twist Tottle features a two-piece cap that can be retained. When empty, a new refill base bottle can be screwed in place. The cap can be customized with color matching, spraying or metallization.
FOOTNOTES
awww.mckinsey.com/industries/consumer-packaged-goods/our-insights/the-state-of-the-us-consumer
bwww.lendingtree.com/credit-cards/study/beauty-spending/
chttps://mlp.wgsn.com/Alpha-Beauty-LP.html
ehttps://store.mintel.com/report/us-beauty-lifestages-mature-beauty-market-report
ehttps://www.spate.nyc/qoq-tiktok-trends-q2-2024
