Future-forward Sustainable Beauty Ingredients: What's Next?

According to a May 2024 Exploding Topics Report, “Search volume for ‘sustainable beauty’ is up more than 200% since 2019.” At the same time, clinical beauty has begun to eclipse pure-play “clean” beauty.
According to a May 2024 Exploding Topics Report, “Search volume for ‘sustainable beauty’ is up more than 200% since 2019.” At the same time, clinical beauty has begun to eclipse pure-play “clean” beauty.
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Sustainability is irrelevant if ingredients don’t truly offer differentiating performance. This has been as true for conventional natural ingredients as well as today’s emerging biotech ingredients. According to a May 2024 Exploding Topics Reporta, “Search volume for ‘sustainable beauty’ is up more than 200% since 2019.” At the same time, clinical beauty has begun to eclipse pure-play “clean” beauty. How do we reconcile these trends? With safe, sustainable and high-functioning ingredients that offer the best of both worlds: performance and eco-friendly credentials. Here, we break down some of the leading companies and technologies leading this revolution.

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