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Type: Article

Section: Brands & Products > News

Seeing with New Eyes

The reassessment that this industry, like so many others, undertook throughout the past two years is finally bearing its fruit. The upward swing of financials is the clear measurable.

Who Moved My Eye Shadow?

Even power players can’t just stand still and expect to lead in the beauty industry.

Beauty is in the Eye of the Trendsetter

The definition of beauty evolves constantly. Changing lifestyles, values and trends continuously influence consumer decisions, and in today's globalized and digitized marketplace, beauty brands must understand these trends to offer products that meet a world of needs.

Man Up

Color cosmetics from a male perspective.

Trends in Alphabet Creams

As the BB cream trend grows into CC, DD, EE and options all down the alphabet, consumers continue to be drawn to these multifunctional products—but is there a bursting bubble in the category’s future?

Barry Alford and Jefferson Hoffman, Founders, Alford & Hoff, Inc.

Skin Care Brand Focuses on Male Luxury Consumers

Profile: Barry Alford and Jefferson Hoffman, Founders, Alford & Hoff, Inc.,

CEW Announces Winners for Annual Beauty Awards

The award program's 17th year highlights winners in categories of cosmetics, sun care, skin care, hair care and more, and this year marks interesting engagement in social media for the program.

425-williams

Designing Brands for the Consumer’s Purchase Journey

How to build an omnichannel brand around how consumers really shop.

And the Winner is …

Beauty awards come in many forms and are awarded by many different groups. But one thing they all have in common: They are great exposure for your brand.

2010 CEW Beauty Awards

CEW Celebrates Beauty’s Finest

CEW members vote for "best of" from a submission base of 513 products; indie brand Living Proof big winner with Indie Brand Award and two prestige hair care awards.

Marketing Matters: Marketing in Recessionary Times

Strategic product marketing is the key to getting consumers to buy during tight economic times.

It's a Man's World: Men's Grooming Breaks New Ground

There have been big changes in men’s grooming in a relatively short space of time. As a result, it is now one of the most opportunity-rich categories in beauty and personal care.

How to Grow Your Brand Without Going Broke

More sales mean more costs and challenges for your manufacturing, retail and consumer relationships.

Chemical Reaction: Cognitive Dissonance

There are brand owners who employ a manipulative marketing strategy called “cognitive dissonance,” creating a disconnect that separates a product from its intended purpose, which then becomes the key to its success.

The Spirit of the Brand

Fragrance, or lack thereof, is elemental to brands. GCI magazine asks industry experts to consider fragrancing trends and the role of fragrances in skin care brands.

One of Clarins’ top sellers in the Middle East is Mission Perfection, which addresses pigmentation, discoloration and overall redness in the skin.

Emerging Beauty

By thinking local, brands can capture growth in newer, dynamic markets.

Take Your Color Business to the Next Level

As consumers’ thirst for amazing clinical results continues to grow, a new segment of the beauty shelf is sitting up and taking notice—color.

The Spirit of the Brand

Fragrance, or lack thereof, is elemental to brands. GCI magazine asks industry experts to consider fragrancing trends and the role of fragrances in skin care brands.

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