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Learning Social Media’s Lessons

New social media tools are designed to better engage consumers and increase the impact of social outreach. A look at trends and best practices are step one in putting these tools to use.

The Naturals Consumer: 12 Truths

The path to success in naturals is reaching all consumers, addressing the whole person—spiritually and emotionally—and educating them. Tell your story.

Earned Media Earns Its Rightful, Beautiful Place

Many beauty brands can struggle with earned media, but it’s time that it and a consumer-led approach play a larger role in the integrated media plan. So how can marketers in the beauty space make smart investments to plan and maximize that potential?

Marketing Matters: Leveraging Scent to Deliver on Brand Promise

Brands, through signature scents and unique delivery systems, are using scent association to deliver a pleasurable experience to the consumer.

CEW Puts Spotlight on Clinique

On Oct. 27, 2011, Cosmetic Executive Women (CEW) welcomed the Clinique triumvirate of Lynne Greene, Agnes Landau and Janet Pardo to discuss distinguishing and aligning a brand and creating local and global relevance.

Coty's full-year operating income of $543.7 million increased from $240.9 million in 2022 due to higher sales and gross profit, among other factors.

Coty Forecasts 2024 Growth on Strong 2023 Results

CEO Sue Y. Nabi said, "In the midst of on-going macroeconomic uncertainty, beauty demand remains resilient across our key categories and geographies, with no signs of tradedown..."

Her 2015 Beauty Wish List (and the Brands that Rocked Her World in 2014)

A look at the products and brands that made the biggest impact in her world in 2014 and how they are shaping her current desires.

Social Beauty: How New Developments in Social Media are Changing the Industry

Much is made of the importance of social media and Internet retailing, as well as of having an online media strategy, and yet many beauty brands have yet to embrace one. Imogen Matthews, consultant to in-cosmetics, researches the latest social media and e-retail trends and implications for the beauty industry.

Prelaunch Thoughts

Get inside the mind of a product developer at the first step of a new product’s development process.

Steps Without Footprints

Reductions in carbon footprints and increasing social responsibility are the current gold standard for environmentally sensitive companies.

Case Study: Attracting Male Consumers on a Global Level

With a fun sense of humor and sophisticated sensibility, the Dreadnought men’s grooming brand is cultivating its British roots to best connect with U.S. male consumers.

CEW's October 2012 'Beauty Retail Evolution: Connecting With Today’s Consumers' event featured (from left) Chance Wales, director, category leader, U.S. health and beauty, Amazon.com; Shannon Curtin, divisional vice president and general merchandising manager, beauty and personal care, Walgreens; and Karen Grant, vice president and global beauty industry analyst, The NPD Group.

CEW Presents Retail Revolution—Connecting with Today's Consumers

From the digital realm to brick-and-mortar locations, beauty retail is changing, and the panelists at this CEW Women & Men in Beauty Series event discussed how different outlets are addressing the changes.

Packaging as Added Value

Packaging for beauty must be functional and attractive, but it also increasingly needs to offer additional benefits to both the consumer and the brand.

It's All About Me

As more and more consumer data on shopping habits and product preferences is available to beauty brands, the marketing to those consumers needs to becomes more personalized in order to maintain strong relationships.

Everything Old is News Again

Although not always as sexy as new ingredients and technologies, proven ingredients get the job done and are embraced by consumers. It is the combined job of marketing and R&D to couple the proven with new and appropriate technology to launch a cutting-edge, winning finished product.

L'Oréal 2013 Sales Increase 5% to €22.98 Billion

Divisions such as professional products, active cosmetics and L'Oréal Luxe helped growth, as did growth in new markets.

L'Oréal Sales €22.9 Billion for 2013, Up 5%

Latin America proves popular for L'Oréal, as does the L'Oréal Luxe and active cosmetics divisions.

Estée Lauder Sales $3 Billion for Q2 2013, Up 3%, But Earnings Drop

Key drivers of sales for The Estée Lauder Companies for the quarter were the U.S. and the U.K., as well as in its luxury and makeup artist brands and online and travel retail channels.

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