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Getting the Gen Z Beauty Consumer Mindset

A checklist for these demanding, digital and diverse post-millennials.

Crossing Categories

As the multifunctional product trend rages on, beauty brand marketers need to be smart about what they are promoting in these products, as well as how they are developing them.

From digitized product development tools to a laser focus on efficacy to an appreciation for minimalism and emotional well-being, brands have more tools than ever at their fingertips to succeed in beauty in 2024 and beyond.

8 Rules for Beauty Innovation in 2024 & Beyond

With competition from established multinationals, new challengers and indie brands scaling up success in a crowded marketplace requires discipline and emerging best practices.

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Brands Are Turning Up the Heat on Hair Protection: Prevention Over Repair

Defensive care focused on UV, pollution, chemical, heat and mechanical damage is escalating amid a hair wellness boom.

Accessible Beauty

In the future, accessibility will no longer be simply defined by price and point of sale location. Fifteen years from now, the global consumer landscape will have dramatically changed, technology will have united us all as global citizens.

Consumer demands for holistic SPF-infused beauty are shifting rapidly, encompassing new formats, emerging claims and much more. How can brands tap into these trends and capture market share?

The Sunification of Beauty: Top Innovation Opportunities for 2024-2025

New ingredients, claims and consumer preferences are shaping multifunctional product innovation for UV defense.

Hair Care Splits in Two: Value Wins at Mass, Treatments Take Off in Prestige

From value-packed basics to $120 longevity serums, hair care is rewriting the rules.

The transition toward 'clean,' sustainable and vegan formulations hasn't been linear; despite this, high-functioning alternatives continue to proliferate.

'Clean' Beauty Swaps: New Ingredients & Headwinds

The transition toward “clean,” sustainable and vegan formulations hasn’t been linear; despite this, high-functioning alternatives continue to proliferate.

Launches at in-cosmetics 2013, New Research and Production, and More Beauty Ingredient News and Launches for Late April 2013

Catch up on the new launches from in-cosmetics 2013 in Paris, including new beauty ingredients from Croda, BASF, Dow, Evonik, Clariant and many, many more.

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Meet the 2026 C&T Allē Awards Finalists – Trailblazers in Beauty Innovation

The 2026 C&T Allē Awards are just around the corner, celebrating the trailblazers of beauty innovation on May 18, 2026, in NYC. This year’s finalists represent the pinnacle of creativity, science and vision. Meet this year's contenders.