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Section: Brands & Products > Hair Care

L'Oréal Inaugurates New Global Hair Research Center

Exclusively dedicated to hair, L’Oréal’s new research center is the head of a network of six regional centers around the world that research hair care formulations and consumer needs and product interactions, aiming to help L'Oréal achieve its goal of reaching one billion new consumers globally.

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U.S. Hair Care: New Growth, New Benefits

The rise of skin care-inspired claims, more targeted products and rapid innovation are changing the hair care space.

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Skin Care Trends Drive Hair Care Growth

Latest trends, plus global market figures.

New Report Shows Dynamic Textured Hair Marketplace

The new study from TextureMedia, which focuses on the shopping behaviors and product habits of women with textured hair, found 46% of textured-haired women continue to try new hair products, even after finding their "holy grail."

Garnier Haircare Names New Spokeswoman Blanca Soto

Soto will be featured in print and TV ads for the Garnier Nutrisse Ultra Color Series.

Jupiter recently launched six hair care products designed to target dandruff and scalp health.

Jupiter Hair Products Address Dandruff, Scalp Health

Jupiter recently launched six hair care products designed to target dandruff and scalp health, while leaving hair feeling smooth, shiny and healthy, according to the brand.

The demi-permanent color is available in seven shades from reds to brown to black.

Naturally Brite Launches Plant-Based Hair Color

The hair color's formula combines both plants and henna.

Aura allows users to add their name to the products or give the products a creative alternative name like 'Lily's Summer Memories.'

Aura Launches Personalized Pigmented Hair Care Line

The brand offers three customizable products for individual hair needs and goals.

Scent Sleuth: Fragrance Trends in Hair Care

Fragrance plays a critical role in hair care products, particularly in shampoo, and an understanding of broad fragrance trends and effective use of scent create a distinct on-shelf advantage.

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Nutrafol Anti-hair Loss Supplements for All

Nutrafol is a clinically tested hair growth supplement. It addresses stress as a key root cause of thinning hair for men and women with the help of ashwagandha extracts.

Fifty-eight percent of Gen Z respondents who now buy anti-aging products say they first started to have anti-aging concerns at about age 23.

Skin & Hair Anti-aging Goes Cross-generational

From Gen Z to boomers, consumers are embracing anti-aging—but many needs remain unmet.

Hair care brands are failing to capitalize on the consumer-connecting opportunity presented by online video content.

Hair Care is Missing Opportunities with Video

Brands are failing to offer consumers instructional material, product selection insights and are generally missing the opportunity to become a go-to resource for information.

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No Need to Mask Your Hair Excitement!

The Argan Color Protect Therapy Mask is a deep conditioner that hydrates and softens colored hair, protecting it from thermal and UV damage.

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[podcast] Has Disease Prevention Reached Hair Care?

In this exclusive interview, Lisa Marie Garcia, president of innovation, and Roy Joseph, Ph.D., chief scientific officer and vice president of R&D, both of Farouk Systems, discuss antibacterial hair care in the context of a recent product launch.

Three of the top 10 most cited confidence boosters are hair related, including good hair days and new hairstyles, as well as successful covering of gray hairs.

Hair Care 2025: Scalp Health & Category Blur

Pro and pro-inspired hair care is increasingly going mainstream. Salon-grade brands now make up about 10% of Target's hair assortment, while Sephora offers more than 1,000 products from professional and salon brands.

Having a conditioner that helps preclude additional breakage and increasing combability is vital to aid in the prevention of hair loss.

Formulating on Trend: Conditioner for Hair Loss

"Hair loss is a concern for not only mid-life to older women, but for women of all ages. ...Formulating a conditioner that hydrates the hair to preclude additional breakage and increase combability is imperative to help hinder hair loss."

Haircolor Concierge by L'Oréal gives consumers access to trained color professionals.

L'Oréal Launches At-Home Hair Color Service

According to L'Oréal, consumers will be able to text or video chat trained color professionals seven days a week.

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Dress Hair Up Even for Casual Outings

Fight the winter blues and lackluster hair with Daily Hair Dress, a moisturizing hair product that repairs split ends and makes styling hair a breeze.

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