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Type: Article

Section: Brands & Products > Fragrance/Home

Scent Sleuth: Fragrance Trends in Hair Care

Fragrance plays a critical role in hair care products, particularly in shampoo, and an understanding of broad fragrance trends and effective use of scent create a distinct on-shelf advantage.

Live From New York: State of the Fragrance Industry

Innovative fragrance partnerships, collaborations and marketing methods are hot topics going into 2008. Items include: Fashion Group Presents Runway Trends; Pangea Organics Holds Benefit; Sniffapalooza Fall Ball; Givaudan Collaboration; CEW Welcomes Brand Innovators; Virtual Scents at Hearst Tower; Fragrance New Market Findings...

Global Fragrance Market Booms

Forecasts suggest that fragrance, historically one of the least dynamic segments, will continue the improved fortunes it saw over the last year for the mid- to long term. Euromonitor International explores the drivers and trends that are expected to buoy growth through 2011.

A Mandate to Innovate: Yankee Candle's Rick Ruffolo

A home fragrance veteran leads the new innovation team at Yankee Candle to successful early wins and sustainable business results.

FF2007

2007 Top Ten Hot Flavors & Fragrances

Collaborations and the Golden Rule

The fragrance market and its consumers are always evolving. GCI magazine asked two industry experts how suppliers and marketers anticipate changes in order to continue helping brands successfully market fragrance, about the role of partnerships for long-term success and how best to engage consumers—today and tomorrow.

Chemical Reaction: Learning to Smell

Familiarity is essential to acceptance in fragrance creation. Understanding both fragrance perception and consumer reaction may allow the difficulty of being innovative to be overcome.

Cover Story: Parry and Advance

P&G’s Martin Hettich builds on the Febreze promise one move at a time.

Marketing Matters: Leveraging Scent to Deliver on Brand Promise

Brands, through signature scents and unique delivery systems, are using scent association to deliver a pleasurable experience to the consumer.

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