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Section: Retail

According to NielsenIQ data, the categories with the largest U.S. in-store growth were candles/fragrance oils, fragrances and deodorant, while online growth leaders were slightly reshuffled, led by deodorant, candles/fragrance and hair care.

Beauty Retail 2024 & Beyond: Shoppers, Inflation & Promotions

According to Circana’s Larissa Jensen, promotion in mass and prestige beauty is relatively low compared to accessories, footwear and apparel.

As digital natives unaware of a life without swiping and interfaces, Generation Alpha views virtual and real experiences as interchangeable—putting pressure on marketers to ensure that virtual experiences are as cutting-edge yet genuine as possible.

Now is the Time to Market Beauty to Generation Alpha

This young, tech-savvy demographic wields brand influence and purchasing power that beauty brands need to tap into sooner rather than later.

Beautybridge Gci2209 Lead

Your Partner for Europe

Europe has been a gap too far for many Brands in the USA. EU Dossiers, shipping and time are hurdles. Beauty Bridge Labs is your answer to this market of more than 500 million.

Thanks to this combination of effortless content discovery and the channel’s easily digestible, short-form video format, TikTok has become an incredibly useful tool for brands seeking to capture new market share, and the cosmetic industry, specifically, has a lot to capitalize on here.

3 Ways Beauty Brands Can Shine on Tik Tok

With its combination of effortless content discovery and easily digestible, short-form video format, Tik Tok has become an incredibly useful tool for brands seeking to capture new market share.

Authentix Gci2208 Lead

Is Your Brand Being Targeted By Online Counterfeiters? [Free Brand Scan]

As online marketplaces become increasingly popular for consumers to purchase cosmetics, the threat of counterfeiting also increases. Learn how SIPI’s online monitoring services can stop counterfeiters in their tracks.

Gucci created a Gucci Garden Experience on Roblox offering virtual “digital twins” of its products during the pandemic.

Beauty Brands Can Lead the Way to the Metaverse

The ultimate vision for the metaverse isn’t quite here yet but we’re already seeing examples of digital spaces that blur the lines between real and virtual living.

Bloomreach Gci2205 Lead

Using Commerce Data to Divide and Contour in the Cosmetics Industry

With an increasing number of beauty brands competing for visibility in today’s overcrowded market, many businesses have begun revamping their e-commerce strategies to uphold customer expectations. If your brand is behind, learn how to catch up!

Michael Ronen is the president and co-founder of Branded.

[interview]: Branded’s Micro E-commerce Business Acquisition Strategy

Branded is looking for digitally native e-commerce personal care, beauty, health and home businesses with outstanding brand potential—so-called “challenger brands.”

Desert Island Duo blush/bronzer stick from DIBS Beauty.

Inside DIBS’ Sustained Growth Strategy Industry

How a community-facing, personalized approach powered by multiple brand "magnets" is propelling this upstart brand amid unprecedented times.

Beauty brands demonstrate prestige via hot foil metallic detailing, embossing and debossing, which add a premium finish to logos and illustrations.

5 Product Label Tips for Increasing Digital Reach

Online shopping habits are here to stay, which means a product’s shelf appeal now needs to work digitally.

Getting a product in-store is a major milestone.

5 Steps to Conducting a Retail Store Audit

Guaranteeing your product’s success on the shelf.

U.S. prestige beauty purchases in Q1 2021 reveal a resurgence in non-home-centric behaviors.

[update] US Prestige Beauty Q1 2021: NPD

"The positive news is that fragrance, skin care, and hair posted growth against 2019, a more accurate representation of industry sales."

Sister Jenna is a doctor of meditation and director of the Washington D.C. Meditation Museum.

The Beauty of Meditation

Beauty brands can share these tips to enhance the products they offer.

Merchandise financial planning is the starting point for the retail planning process.

Cosmetic Retail Planning in the New Normal

Beauty merchandise planners need to become more adaptive as consumers’ buying habits have shifted during the pandemic.

Women are buying between 51% and 100% of their beauty products online now

The Beauty E-commerce Packaging Playbook

What 2,000-plus surveyed consumers want, from delivery timelines to hygiene to sustainability and beyond.

Beauty Collection has locations in West Hollywood, Malibu and Marina Del Rey.

Q&A: Wellness is Booming at Beauty Collection

What’s trending at the high-end beauty retailer.

During lockdown, consumers started to seek out familiar at-home self-care routines.

What Recovery Looks Like

How 6 companies are navigating the road to recovery.

Safety precautions are a must during the pandemic and will change the future of global retail.

8 Beauty Retail Predictions Post-coronavirus

The pandemic’s lasting impact on stores and shoppers.

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