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Skin Care
The Hero Playbook: How Beauty Leaders Balance Iconic Staples with High-Impact Innovation
Fourteen conversations with beauty leaders reveal how to protect and renovate core bestsellers, engineer clinical efficacy, build genuine cultural equity, and turn single-product hits into enduring multi-category franchises.
Brick and Mortar
Japanese Skin Care Expands in US Retailers
DECORTÉ, a Japanese prestige beauty brand, announced the launch of its signature Liposome skincare collection in 400 Ulta Beauty stores nationwide on Nov. 2nd.
Skin Care
Behind BEIIN’s Retail Partnership with Credo Beauty
BEIIN founder Leah Kirpalani shares how the brand's retail launch played a part in its growth strategy and what this step means for the brand.
Ingestibles/Supplements
Cymbiotika Increases National Access With Walmart Expansion
Following its 2025 launch at Target and its launch in Whole Foods Market and Ulta earlier this year, it is clear the wellness company is headed in the right direction.
Devices/Tech
The New Beauty Shelf Is AI. Is Your Brand Showing Up?
Ingredient transparency, clinical credibility and retail content are emerging as key drivers of AI visibility, according to 5W’s 2026 Beauty AI Visibility Index.
Digital/E-commerce
The TikTok Takeover: How an App Ate the Lunch of Beauty Retail’s Elite
Generating $1.58B in sales, TikTok Shop is a competitive threat forcing Amazon, Sephora, and Ulta to completely rewrite the rules of commerce.
Digital/E-commerce
Beauty’s Digital Reordering: TikTok Shop Surges as Amazon Holds, But No Longer Dominates Growth
News
The Retail Insurance Rules Beauty Brands Can’t Ignore
"Rising insurance costs are changing how beauty brands operate in a pretty fundamental way."
Skin Care
La Roche-Posay Expansion Retail for Access to Advanced Dermatological Skincare with In-Store Launch at Walmart Nationwide
Devices/Tech
2026: The Year AI Decides Beauty’s Winners and Losers
"Leaders must view AI as a core operating capability for managing trend volatility, not a digital innovation project."
Skin Care
Toner Pads, 5 PDRN Eye Patch Makes Debut in COSRX Amazon Beauty Line
COSRX expands Amazon beauty line with upgraded toner pads and its viral 5 PDRN eye patch — simple, effective skincare.
Skin Care
Building a Science-Forward Beauty Brand Is Harder Than Ever. Here’s What I've Learned.
The companies that will thrive in the coming decade are those that treat science not as a decorative flourish but as a foundational element of their identity.
Ingestibles/Supplements
Clöud Café Launches as the First-Ever Coffee Brand Within Wellness by Ulta Beauty
The launch signifies a broader industry pivot in how retailers are approaching the the pressing intersection of wellness and beauty.
Bath & Body
Dupe Culture Meets the Courtroom
What the Benefit vs. e.l.f. mascara ruling reveals about the legal limits of beauty dupes.
Ingestibles/Supplements
Ulta Beauty Pushes Deeper Into Wellness With Cymbiotika
In Q4 fiscal 2025, skin care and wellness grew to 24% of Ulta results, per the company.
Skin Care
The K-shaped Skin Care Market Playbook
As inflation fatigue, selective splurging and value-conscious upgrading converge, American beauty shoppers are no longer trading strictly up or down.
Skin Care
Sephora’s Skin-First Makeup Brand Now Available Online
To achieve that standard, Lixr omits both water and silicones, opting instead for highly concentrated blends that do not rely on synthetic preservatives.
Color Cosmetics
Indies Set the Pace, Conglomerates Hold the Shelf—2026 Lessons for Beauty
Conglomerates defend share, while indies drive upside.
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