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Section: Retail

Three MaquillAR projects: 1. AR effect for Valde Beauty; 2. AR effect for Val Garland, model: Fallon Havanna; 3. AR effect for Submission Beauty, model and founder: Zenia Jaeger.

Beauty’s Augmented Reality Future

The AR renaissance is delivering real brand value and increasingly complex and imaginative projects.

'For a subjective claim such as 'my skin felt smoother and more moisturized,' a well-conducted consumer survey can suffice as substantiation,' says Jennifer Santos of NAD.

What Beauty Brands & Influencers Need to Know about Truth in Marketing

The rise of platforms such as TikTok, Instagram, and YouTube bred a new form of advertising—dominated by influencers—that is more visual, engaging, seemingly organic and influential in a consumer’s beauty decisions. Here's what that means for brands.

Ita 800x450 Banner Cosmo 2024

Made in Italy: Cosmoprof North America to Showcase the Best of Italian Beauty

The Italian Trade Agency (ITA) sponsors top cosmetics and haircare companies at Cosmoprof North America, July 23-25, 2024, in Las Vegas. For the fourth year, ITA and Cosmetica Italia present the 'Italian Pavilion' showcasing 'Made in Italy' brands.

Everyone Wants to Be Omnichannel: Here’s How to Succeed

Beauty brands need to ask themselves key questions and ensure they’re ready to go on-shelf amid shifting market realities.

According to NielsenIQ data, the categories with the largest U.S. in-store growth were candles/fragrance oils, fragrances and deodorant, while online growth leaders were slightly reshuffled, led by deodorant, candles/fragrance and hair care.

Beauty Retail 2024 & Beyond: Shoppers, Inflation & Promotions

According to Circana’s Larissa Jensen, promotion in mass and prestige beauty is relatively low compared to accessories, footwear and apparel.

As digital natives unaware of a life without swiping and interfaces, Generation Alpha views virtual and real experiences as interchangeable—putting pressure on marketers to ensure that virtual experiences are as cutting-edge yet genuine as possible.

Now is the Time to Market Beauty to Generation Alpha

This young, tech-savvy demographic wields brand influence and purchasing power that beauty brands need to tap into sooner rather than later.

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Your Partner for Europe

Europe has been a gap too far for many Brands in the USA. EU Dossiers, shipping and time are hurdles. Beauty Bridge Labs is your answer to this market of more than 500 million.

Thanks to this combination of effortless content discovery and the channel’s easily digestible, short-form video format, TikTok has become an incredibly useful tool for brands seeking to capture new market share, and the cosmetic industry, specifically, has a lot to capitalize on here.

3 Ways Beauty Brands Can Shine on Tik Tok

With its combination of effortless content discovery and easily digestible, short-form video format, Tik Tok has become an incredibly useful tool for brands seeking to capture new market share.

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Is Your Brand Being Targeted By Online Counterfeiters? [Free Brand Scan]

As online marketplaces become increasingly popular for consumers to purchase cosmetics, the threat of counterfeiting also increases. Learn how SIPI’s online monitoring services can stop counterfeiters in their tracks.

Gucci created a Gucci Garden Experience on Roblox offering virtual “digital twins” of its products during the pandemic.

Beauty Brands Can Lead the Way to the Metaverse

The ultimate vision for the metaverse isn’t quite here yet but we’re already seeing examples of digital spaces that blur the lines between real and virtual living.

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Using Commerce Data to Divide and Contour in the Cosmetics Industry

With an increasing number of beauty brands competing for visibility in today’s overcrowded market, many businesses have begun revamping their e-commerce strategies to uphold customer expectations. If your brand is behind, learn how to catch up!

Michael Ronen is the president and co-founder of Branded.

[interview]: Branded’s Micro E-commerce Business Acquisition Strategy

Branded is looking for digitally native e-commerce personal care, beauty, health and home businesses with outstanding brand potential—so-called “challenger brands.”

Desert Island Duo blush/bronzer stick from DIBS Beauty.

Inside DIBS’ Sustained Growth Strategy Industry

How a community-facing, personalized approach powered by multiple brand "magnets" is propelling this upstart brand amid unprecedented times.

Beauty brands demonstrate prestige via hot foil metallic detailing, embossing and debossing, which add a premium finish to logos and illustrations.

5 Product Label Tips for Increasing Digital Reach

Online shopping habits are here to stay, which means a product’s shelf appeal now needs to work digitally.

Getting a product in-store is a major milestone.

5 Steps to Conducting a Retail Store Audit

Guaranteeing your product’s success on the shelf.

U.S. prestige beauty purchases in Q1 2021 reveal a resurgence in non-home-centric behaviors.

[update] US Prestige Beauty Q1 2021: NPD

"The positive news is that fragrance, skin care, and hair posted growth against 2019, a more accurate representation of industry sales."

Sister Jenna is a doctor of meditation and director of the Washington D.C. Meditation Museum.

The Beauty of Meditation

Beauty brands can share these tips to enhance the products they offer.

Merchandise financial planning is the starting point for the retail planning process.

Cosmetic Retail Planning in the New Normal

Beauty merchandise planners need to become more adaptive as consumers’ buying habits have shifted during the pandemic.

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