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Type: Article

Section: Consumers & Markets

This week's top trending Google Trends search on Kalme Skin Care indicates consumer interest in rosacea and sensitive skin care.

Trending: Redness and Rosacea Line 'Kalme Skin Care'

This week's report on trending Google searches saw "Kalme Skin Care" take the top slot. The line focuses on redness and rosacea in skin and features some interesting ingredients. Learn more here.

Gone are the days of the quickly antiquating terms “anti-aging” or “natural” serving as enough to draw in a new consumer toward a skin care offering.

5 Skin Care Trends to Watch

From marine-derived ingredients to menopausal care, brands are pushing the envelope on brand innovation.

Sales of men’s skin care products are mostly concentrated on shaving products, moisturizers, creams, sunscreen and cleansers and face wash, according to FMI.

FMI Analysis: Men's Skin Care to Reach US $28.34 M by 2029

Sales of men’s skin care products are mostly concentrated on shaving products, moisturizers, creams, sunscreen and cleansers and face wash, according to FMI.

It is anticipated that the growing demand for cruelty-free cosmetics and incorporation of AI will drive sales of color cosmetics.

Demand for Naturals to Drive Color Category at a CAGR of 5% by 2031

It is anticipated that the growing demand for cruelty-free cosmetics and incorporation of AI will drive sales of color cosmetics.

5 Ways Beauty Brands Can Innovate to Succeed

Part 1 of 2: From personalization to sustainable packaging, brands have many strategies at their fingertips.

It is crucial for beauty businesses to innovate their products and experiences to keep up with beauty trends and customers’ needs and wants.

4 Ways to Implement Innovative Strategies in Your Beauty Brand

Part 2 of 2: Asking yourself simple questions can help make innovation easier.

As digital natives unaware of a life without swiping and interfaces, Generation Alpha views virtual and real experiences as interchangeable—putting pressure on marketers to ensure that virtual experiences are as cutting-edge yet genuine as possible.

Now is the Time to Market Beauty to Generation Alpha

This young, tech-savvy demographic wields brand influence and purchasing power that beauty brands need to tap into sooner rather than later.

VR will bring us into a space where we will be made to feel relaxed and attractive.

How the Metaverse is Reshaping the Beauty Industry

A more realistic presence and a stronger, more authentic connections are at our fingertips—and that’s wildly compelling for all of us as individuals, but especially for entrepreneurs.

Beautybridge Gci2209 Lead

Your Partner for Europe

Europe has been a gap too far for many Brands in the USA. EU Dossiers, shipping and time are hurdles. Beauty Bridge Labs is your answer to this market of more than 500 million.

The best way for brands to raise prices without alienating customers is to understand their needs while demonstrating transparency and authenticity.

3 Tips for Implementing a Price Hike Without Losing Beauty Customers

Raising prices is always a risky move, but understanding customer needs while demonstrating transparency and authenticity goes a long way in helping customers accept price hikes.

Body positivity is a major trend in the body care sector, and considering the pressures of modern life, consumers are looking for more ways to look and feel confident. ... Effective body care products are a valuable tool in this journey to greater positivity.

Expert Opinions on Body Care: Sustainability, Positivity, Biotech and More

From clean label, anti-cellulite and breast enhancement, to stretch marks, sustainability, biotech, body positivity and more, sales in the collective body care segment are on the rise. Following is a brief market survey plus expert industry insights.

Like other markets, efficacy testing, including for cosmetics, is projected to have a substantial increase in revenue by 2027, largely due to pharmaceuticals and biotechnology making constant advancements in relation to public views and the pandemic.

Efficacy Testing Market Worth $423 Million by 2027

Like other markets, efficacy testing, including for cosmetics, is projected to substantially increase in revenue by 2027, largely due to pharmaceuticals and biotechnology making constant advancements in relation to public views and the pandemic.

Consumer in-home use testing (IHUT) involves sending either a prototype or a product that is conditionally approved for in-market commercialization and has undergone safety and stability testing to a defined panel of targeted nationally representative consumers.

Validating Believable Beauty Claims

Part 1 of 3: Consumer in-home use testing (IHUT) provides the proof consumers need before they’ll buy in the form of substantiated claims.

Thanks to this combination of effortless content discovery and the channel’s easily digestible, short-form video format, TikTok has become an incredibly useful tool for brands seeking to capture new market share, and the cosmetic industry, specifically, has a lot to capitalize on here.

3 Ways Beauty Brands Can Shine on Tik Tok

With its combination of effortless content discovery and easily digestible, short-form video format, Tik Tok has become an incredibly useful tool for brands seeking to capture new market share.

Consumers have proved that well-aging is something to embrace.

3 Well-Aging Trends

3 Well-Aging Trends

Consumers, media and industry insiders are increasingly focused on the reliability of beauty sustainability claims; the supply chain and brands have responded with new innovations.

Beauty’s Fight Against Eco-washing

How suppliers and brands are bringing new levels of transparency and sustainability to an increasingly skeptical market.

The Return of 'Anti-aging'

With consumers embracing well-aging at every life stage, brands and ingredient firms are unleashing a flood of new innovation targeting emerging concerns.

Should You Refresh or Rebrand?

What brand audits and market research can reveal about a brand’s strengths and weaknesses.

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