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Type: Article
If a brand is losing its audience to its competition or sales are stagnant or declining, then a complete brand refresh is probably not the answer.
Should You Refresh or Rebrand?
What brand audits and market research can reveal about a brand’s strengths and weaknesses.
Jun 24th, 2022
This 'Read the Label' looks at compromised skin with a focus on skin barrier care. The formula under review is CeraVe’s Daily Moisturizing Lotion, hich comprises key ingredients such as different ceramides, cholesterol, methylparaben and more.
Read the Label: CeraVe Daily Moisturizing Lotion
This "Read the Label" looks at compromised skin with a focus on barrier care. The formula under review is CeraVe’s Daily Moisturizing Lotion, which comprises key ingredients such as ceramides and cholesterol, and more.
Jun 21st, 2022
Coastsw Gci2206 Lead
Protect Skin and Hair: Combine GlyAcid® with Innovative Natural Actives
Combining GlyAcid® with innovative anti-aging active ingredients advances personal care and wellness formulations into new territory.
Jun 15th, 2022
Baralan Gci2206 Lead
DEA is Developing the Evolution of Airless
Baralan, a consolidated player in primary packaging for the cosmetics and beauty industries, has introduced DEA – Developing the Evolution of Airless – a new series of products composed of glass airless containers designed for several applications.
Jun 15th, 2022
Ics Gci2207 Lead
A New Wave of Waterless Beauty Packaging
Industry leaders in sustainable packaging, ICS lead a new wave of packaging innovation for waterless beauty products, with sustainable solutions for powders, balms, sticks, serums, waxes and more.
Jun 10th, 2022
The minute a gua sha session is complete, you experience a calm.
Gua Sha: Inside the Ancient Self-Care Remedy
Although gua sha is a healing home remedy, it has gained attention in the beauty industry because it lifts, sculpts, softens fine lines and wrinkles and so much more.
Jun 9th, 2022
“An Evening of Fragrance Excellence” ceremony is a collaboration of the ASP, IAO and Quintis Sandalwood.
WPC 2022 Announces Award Ceremony Updates
“An Evening of Fragrance Excellence” ceremony is a collaboration of the ASP, IAO and Quintis Sandalwood.
Jun 3rd, 2022
Consumers are seeking sustainably sourced natural ingredients in their fragrance products.
Fragrance & Body Care 2022: What’s Trending?
Fragrance products continue to innovate the beauty space.
May 31st, 2022
A survey of recent introductions and brand upgrades shows that the industry is following a wide variety of pathways toward greater sustainability.
6 Sustainable Packaging Strategies for Beauty
A wide range of launches illustrate the many paths of sustainability.
May 31st, 2022
Today, 64% of surveyed consumers say sustainability is very important when considering the purchase of a beauty product.
Consumers’ Sustainable Beauty Attitudes
A new survey measures shifts in pre- and post-pandemic mindsets regarding packaging, ingredients and more.
May 31st, 2022
Forty-eight percent of fragrance buyers use two to four different fragrances regularly.
Decoding the Fragrance Boom, Part 2: the Consumer
May 31st, 2022
Shoppers are seeking prestige, long-lasting fragrances, driving up the average unit price in the U.S. market.
Decoding the Fragrance Boom, Part 1
Untangling the market drivers behind this surprisingly resilient category.
May 31st, 2022
The antiperspirant/deodorant category has been revolutionized with effective sustainable ingredients and packaging; image courtesy of Cliff Booth for Pexels.
Body Care & Hygiene Growth Drivers
Ingredients, packaging and brand innovation have started an eco-revolution.
May 31st, 2022
Lubrizol Gci2205 Lead
Restoring Facial Harmony
New Lubrizol’s Telophi™ biotech ingredient protects telocytes and proliferating epidermal stem cells from psychological stress to preserve skin organization and to unlock Phi Beauty.
May 20th, 2022
Bloomreach Gci2205 Lead
Using Commerce Data to Divide and Contour in the Cosmetics Industry
With an increasing number of beauty brands competing for visibility in today’s overcrowded market, many businesses have begun revamping their e-commerce strategies to uphold customer expectations. If your brand is behind, learn how to catch up!
May 19th, 2022
Epopack Gci2205 Lead
Your Packaging Talks: How Natural Brands Project Luxury From The Shelf
Do you have a product that leans on natural ingredients, green lifestyle, or endorsement from a medical professional? Then this message is for you.
May 19th, 2022
Cocokind has long been a favorite expo company and to see how they are measuring their carbon commitments is another reason to love them.
Innovations in Natural Beauty Unveiled at Natural Products Expo West 2022
“Natural products companies are making real, measurable climate commitments in addition to delivering products that are better for their consumers’ health,” said Jessica Rubino, executive director of content at New Hope Network.
May 16th, 2022
In this installment of 'Formulating on Trend,' the author describes the evolution of blushes from powder to cream and liquid form. Specifically discussed are the types of emulsion system breakdown, emollients, thickening agents and colorants.
Formulating on Trend: Liquid Blush
In this installment of "Formulating on Trend," the author describes the evolution of blushes from powder to cream and liquid form. Specifically discussed are the types of emulsion systems, emollients, thickening agents and colorants.
May 16th, 2022
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