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A Sensory Journey: Fragrance in Branding

Connecting through scent is a powerful tool for beauty brands, as it can directly affect the moods of consumers. Beauty and fragrance industry insiders weigh in on the importance of fragrance in beauty product branding, as well as the best ways to carry it out.

Fine Fragrance Finds Silver Lining

Cautious optimism shines through as fragrance marketers push ahead with launches, expansion plans and new opportunities for fragrance consumers.

The collection from Snif was designed to be layered, with fragrance notes of maple syrup, melted butter and sugared musk.

Snif Launches Breakfast-Inspired Fragrance Mists

The collection includes a base fragrance and three "topping" fragrance mists.

Why Target is Diving Deep into Fragrance

Target's fragrance-forward strategy includes a rollout of "curated endcaps" and fragrance sampling events in 300 stores in October 2025.

Rethinking Fragrance: Part I

How the industry can reinvigorate the fragrance market in an already-cluttered landscape.

New Strategic Challenges for Fragrance

The fragrance market recently rebounded, but the prospect of a double-dip global recession and further slowdown of consumer spending will require fragrance strategies to evolve.

Lauder Enters Fragrance Deal With Marni

The Aramis and Designer Fragrance Division of Estée Lauder will handle the fragrance business of the Italian fashion company.

Men's Fragrance Trends for Summer

Mintel explores summer fragrance trends for men, including herbal, woody and fruity

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Honey Extract Sweetens Daria Fragrance

Fragrance notes include gardenia, jasmine and honey.

The fragrance features notes of violet leaf, vetiver and cedar.

Youth To The People Launch First Fragrance

The fragrance was made in collaboration with DedCool.

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Are Men the New Face of Fragrance?

With the increase in the number of launches and continued interest in the category, the men’s fragrance segment is expanding and growing.

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in-cosmetics Latin America Shines a Light on Fragrance

Among the fragrance and ingredients offerings at this year’s show are the in-cosmetics Latin America Fragrance Trail, which will guide visitors through the fragrance houses, producers and extract and raw materials distributors who offer fragrance-related ingredients and solutions.

Fragrance in Good Times and Bad

Givaudan’s Michael Carlos on how the economic crisis could reshape the fragrance industry.

The Fragrance-Fashion Connection

In a second installment of a series from Euromonitor International, analysts Nicole Tyrimou and Ashme Kunde make the connections on how fashion influences fragrance, and vice versa.

PulsePoints Launches Fragrance

Gary Farn Ltd., a U.S. sales and marketing firm for designer and lifestyle fragrances, announced its collaborative venture with Mane, a worldwide leader in fragrance and flavor design, to form PulsePoints...

Once the 25 ml refill is finished, a new refill can be purchased for the bottle.

Judith Leiber's Mixable Fragrance Bottle

With the bottle, seven different fragrance combinations can be made.

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Drew Barrymore Inspires Creativity With The Fragrance Foundation

Barrymore will speak at The Creatives—a fragrance forum designed to inspire, educate and enlighten the fragrance community with the goal of creating a think tank to highlight certain topics in the fragrance industry.

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Fragrance Creators Announces Congressional Fragrance Caucus Recertified for 116th Congress

The bipartisan platform, chaired by Chaired by representatives Bonnie Watson Coleman (D-NJ-12) and Barry Loudermilk (R-GA-11), increases access and influence for fragrance.