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Section: Brands & Products > Fragrance/Home
Fragrance/Home
New Avenues Pick Up Slack in Fragrance Sales
Ancillary products have become the primary vehicles through which consumers experience fragrance.
Fragrance/Home
Elizabeth Arden Signs Claudia Schiffer as Face of New Fragrance
Campaign for Italian designer Alberta Ferretti's signature fragrance to debut in Italy.
Fragrance/Home
The Fragrance Foundation Celebrates 2014 Award Winners
Among the winners at The Fragrance Foundation Awards 2014 were Estée Lauder's
Modern Muse
, Ralph Lauren's
Polo Red
, One Direction's
Our Moment
and many more.
News
P&G, Stella McCartney Team for Fragrance Deal
The signing of the Stella McCartney fragrance license is consistent with P&G Prestige’s strategy to grow the business with strong brands with global leadership potential.
Fragrance/Home
Sozio Launches Wellness Fragrance
The essential oil-infused fragrances are said to improve moods and boost immunity with their wellness benefits.
Fragrance/Home
INCI Name: Fragrance
Today’s consumers hate secrets, especially when it involves something they smell or put on their skin. Columnist Steve Herman shares his opinions on transparency.
Fragrance/Home
HipNote Honey
Creates Fragrance Buzz for Autumn
Working with a perfumer from Firmenich, Tru Fragrance has developed a scent based on a fragrance it has targeted to be hot this fall—honey.
Fragrance/Home
Fragrance Creators Announces Congressional Fragrance Caucus Recertified for 116th Congress
The bipartisan platform, chaired by Chaired by representatives Bonnie Watson Coleman (D-NJ-12) and Barry Loudermilk (R-GA-11), increases access and influence for fragrance.
Fragrance/Home
RIFM x Creme Aggregate Global Debut Fragrance Exposure Model
The Creme RIFM Exposure Model looks at the exposure resulting from different fragrance materials.
Fragrance/Home
Tom Ford Honored With The Fragrance Foundation’s Hall of Fame Award
Tom Ford will be honored on June 5, 2019, for his leadership and work in the fragrance industry.
Fragrance/Home
Trojan Launches Fragrance Line
The line features three scents: for Men, Women and For All.
Fragrance/Home
KKW Fragrance Announces Rebrand
All KKW Fragrances will be 40% off until April 30 or while supplies last.
Fragrance/Home
Firmenich Debuts Fragrance Inspired by Pantone Color of the Year 2023
The fragrance also has a metaverse component available for an immersive experience.
News
The Math on Celebrity Fragrance: Do They Still Add Up?
As more celebrities join the fragrance game, this article examines if it still makes sense for the marketplace.
Fragrance/Home
Inter Parfums Signs Anna Sui Fragrance Licensing Agreement
Replacing an agreement with P&G, this new licensing agreement has Inter Parfums eyeing expansion for the brand's fragrance products in the U.S., Europe and the Middle East.
Fragrance/Home
Coty and GUESS? Announce Collaboration to Develop; Market Fragrance Lines
Company plans to position the fragrance for accelerated global success; Coty also undertakes distribution rights of existing GUESS fragrances.
Fragrance/Home
Niche 2.0: The Future of Fragrance at World Perfumery Congress
Niche fragrances have revolutionized the industry. At World Perfumery Congress, Eddie Bulliqi will examine where it's taking the fragrance business with his “Niche 2.0: The Future of Niche Perfumery” presentation.
Fragrance/Home
The Global Fragrance Market
Compared to beauty and personal care, fragrances experienced a renaissance in mature markets in the face of a fresh consumer desire to differentiate, while simultaneously gaining new adopters in rapidly advancing emerging nations.
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