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Rhode Takes Its Biggest Retail Step Yet, Putting e.l.f.’s Acquisition Strategy on Display

The European expansion matters beyond Rhode itself because e.l.f. is increasingly relying on a portfolio of brands and international markets rather than e.l.f. Cosmetics alone to drive growth.

Sephora store opening ribbon-cutting ceremony with executives and staff in formal attire

Sephora Shrinks the Store, Expands the Experience with New Boutique Format

Customers can shop "Only at Sephora" brands—including rhode, Haus Labs, Makeup by Mario, Merit Beauty, Tower 28 and Yepoda—alongside a dedicated "Hot on Social" merchandising table highlighting viral brands.

Woman in mauve jacket with hand to face, contemplative expression against white background

Rhode Goes Pan-European: Sephora Expansion Marks Record-Breaking Next Chapter in Global Retail Push

Rhode is entering its next growth chapter with increased scale—and a clear mandate to globalize.

The New Rules of Winning at Sephora—Category by Category

For brands operating in—or evaluating entry into—the Sephora channel, future growth will depend less on scale and more on clarity, restraint and strategic intent.

Smiling woman holding two orange Ulta Beauty shopping bags in a bright interior

Rare Beauty Expands to Ulta Nationwide in 2026 with Exclusive Products & Charitable Initiative

This marks Rare Beauty’s first retail expansion since the brand launched in 2020.

13-Year-Old Coco Granderson x Skin Care Expert Ron Robinson to Launch Yes Day, A Glow-Inducing Line for Gen Zalpha

Gen Zalpha skincare line Yes Day is targeting across generational lines, giving both Gen Z and Gen Alpha the chance to say "yes" to good skin every day.

Ulta Beauty Acquires Space NK to Challenge Sephora’s Growth in the UK Market

The acquisition comes amid a larger international push, including in Mexico and the Middle East.

Cosmetify's 2024 Index reveals some of the top brands in beauty from the last year based on search data from Instagram and Google.

Cosmetify Unveils Most-searched Brands and Top Influencers of 2024

Data from the 2024 Cosmetify Index reveals some of the most popular brands in beauty based on data from each brands Instagram followers, engagement rate, mentions, and Google search trend data.

Models displaying Bubble's lip balms.

Bubble's Tell All Juicy Secret Lip Balm & the Accessorization of Beauty: Founder Shai Eisenman Talks Gen Z, Lifestyle & More

"For our community, this is about more than looking and feeling good; it’s about self-expression."