Major glow-up? Yes please. Yes Day is the first-ever teen-tested skin care brand made for Gen Zalpha, a micro-generation spanning Generation Z and Generation Alpha (or individuals born within the years 2010-2015). It launched nationwide on October 1st, 2025, offering an assortment of vibe-boosting and glow-inducing products that have been clinically tested for teen skin.
The brand was created by 13-year-old skin care obsessionist Coco Granderson and formulated by the award-winning cosmetic chemist Ron Robinson (known for developing products for BeautyStat, Rhode and Estée Lauder).
The inspiration for Yes Day came when Granderson went shopping.
"The shelves were packed with adult products, but nothing felt right for me," said Granderson. "I knew I wasn't the only one who wanted skin care that worked but wasn't too harsh—and could be fun and collectible. So I decided to create it."
Inspired by Gunderson’s family’s tradition of having a “Yes Day,” the brand's name represents joy, positivity and freedom to say yes to fun. Granderson wanted her skin care brand to represent this feeling, helping young people everywhere make everyday a "Yes Day" through positive self-care and healthy, habit-forming skin care routines.
"Skin care should be a happy place, not stressful or confusing," said Robinson. "Yes Day gives the next generation the right start: products designed for them, not hand-me-down formulas from the adult beauty counter. Yes Day formulas strengthen the skin barrier, calm irritation and keep skin healthy without harsh ingredients."
"I made Yes Day for people my age who want glowing skin without all the extra steps," said Granderson. "It's skin care that boosts your mood as much as your glow."
In a world where Gen Zalpha uses skin care made for adults, Yes Day is part of a bigger mission to offer teens and tweens a solution made just for them.
Yes Day isn’t the only brand to cater to this micro-generation. Last year, Claire’s, a popular fashion accessory brand, launched a line of fragrances and body care products for its tween consumers. Earlier this year, Bubble Skincare sought to do the same, marketing products to a cross-generational consumer with hopes that their products could work across different skin types and life stages. Yes Day’s creation marks a trend towards targeting beyond a single demographic. Instead, it marks a turning point for how brands can cater to consumers across generational lines and to make products that address of needs of all ages.
