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Section: Packaging > Production/Manufacturing

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Cosmetic and Personal Care Packaging Trends Summer 2025

Luxury packaging in beauty and fragrance is continuing to evolve, with companies striving to create more advanced features to catch the attention of consumers.

“This campaign brings together some of our most iconic brands to invite consumers everywhere to #JoinTheRefillMovement,” said Blanca Juti, chief corporate affairs and engagement officer at L’Oréal.

L'Oreal Calls on Consumers to Join the Refillable Packaging Movement

While many of its brands feature refillable formats, L'Oreal sees an opportunity to raise more awareness for the 78% of shoppers interested in more sustainable products.

A woman in a floral shirt looking at products on a shelf.

Top 15 Beauty Predictions for 2025: Insider Insights

We prompted a variety of leaders within the beauty industry to share their thoughts on the oncoming trend forecast for 2025.

While overall makeup growth is slow, several key segments are growing—notably lip and cheek products, setting sprays, and other select categories.

7 Top Makeup Growth Sectors for 2025

A close read of recent consumer data reveals areas of opportunity to tap growth in the color cosmetic sector.

Consumers are testing the limits of beauty innovation like never before, demanding elevated value, efficacy, sustainability and experiences, from product to branding and packaging to marketing and social engagement.

Global Cosmetic Industry Reveals 2025 Beauty Themes

From skin and hair health to emerging technologies and manufacturing trends to the latest packaging and ingredient innovations, 2025's information agenda will equip brands to compete in a dynamic, competitive marketplace.

Overall, lip makeup was a top performer in the prestige beauty category 2023, per Circana, spiking 31% year-over-year, or twice the rate of the overall category.

The Lip Boom: Beauty x Care

From lip oils and balms to plumping glosses and multifunctional sticks, innovation opportunities abound.

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