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Section: Packaging

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Cosmetic and Personal Care Packaging Trends Summer 2025

Luxury packaging in beauty and fragrance is continuing to evolve, with companies striving to create more advanced features to catch the attention of consumers.

“This campaign brings together some of our most iconic brands to invite consumers everywhere to #JoinTheRefillMovement,” said Blanca Juti, chief corporate affairs and engagement officer at L’Oréal.

L'Oreal Calls on Consumers to Join the Refillable Packaging Movement

While many of its brands feature refillable formats, L'Oreal sees an opportunity to raise more awareness for the 78% of shoppers interested in more sustainable products.

A woman in a floral shirt looking at products on a shelf.

Top 15 Beauty Predictions for 2025: Insider Insights

We prompted a variety of leaders within the beauty industry to share their thoughts on the oncoming trend forecast for 2025.

While overall makeup growth is slow, several key segments are growing—notably lip and cheek products, setting sprays, and other select categories.

7 Top Makeup Growth Sectors for 2025

A close read of recent consumer data reveals areas of opportunity to tap growth in the color cosmetic sector.

Retinol skin care products are growing in popularity by consumers, especially within the U.S. market.

Retinol Skin Care is Thriving: New Launches from Goop Beauty, Philosophy and Glow Recipe

According to a market analysis report conducted in 2023 from Grand View Research, the global retinol market for beauty products is expected to reach $1.79 billion by 2030, growing at an annual rate of 3.8%.

Consumers are testing the limits of beauty innovation like never before, demanding elevated value, efficacy, sustainability and experiences, from product to branding and packaging to marketing and social engagement.

Global Cosmetic Industry Reveals 2025 Beauty Themes

From skin and hair health to emerging technologies and manufacturing trends to the latest packaging and ingredient innovations, 2025's information agenda will equip brands to compete in a dynamic, competitive marketplace.

Sustainability is driving packaging for beauty, meanwhile scalp care tops the hair care trends.

May Insider Insights: Packaging for Beauty Launches + Hair Care Ingredient Launches

Industry experts share what trends they are seeing in these spaces.

Overall, lip makeup was a top performer in the prestige beauty category 2023, per Circana, spiking 31% year-over-year, or twice the rate of the overall category.

The Lip Boom: Beauty x Care

From lip oils and balms to plumping glosses and multifunctional sticks, innovation opportunities abound.

'4Oceans is a certified cleanup partner which means the proof is the pudding sort of mantra,' says Amika's head of ESG, Jamie Richards. 'Truth be told, we found them to be the ideal partner because not only does 4Oceans help cleanup oceans, but they provide continued economic viability to the cleanup area.'

Exclusive: Amika's Head of ESG Talks Ocean Plastic & Beauty Circularity

"PCR takes plastic that has already been in the supply chain and melts it down so it can be used again, and again, and again! It requires much less energy compared to virgin plastics and diverts waste from landfills."

Given the fast-moving advancements in formulation and packaging claims, Beauty Accelerate Virtual will host Credo's Annie Jackson to discuss the state of conscious beauty, from sustainability to safety to ethical practices. The retailer will also share what’s exciting consumers in 2023.

The State of Conscious Beauty: Now Available On-demand

Beauty has undergone a conscious beauty reckoning in recent years, driven by increasing demands for clarity and substantiation of safety and sustainability claims.

The Lenzing Group Debuts Veocel Brand of Fibers in US

The wood-based cellulosic fibers biodegrade in the ocean within a short time frame at the end of their life cycle, representing an alternative to fossil-based fibers.

Beauty brands demonstrate prestige via hot foil metallic detailing, embossing and debossing, which add a premium finish to logos and illustrations.

5 Product Label Tips for Increasing Digital Reach

Online shopping habits are here to stay, which means a product’s shelf appeal now needs to work digitally.

All bottles of Nature Box are made of 98% Social Plastic

Henkel's Nature Box Brand Uses Social Plastic

Social plastic is recycled plastic that has been collected in countries without functioning recycling infrastructures by people living in poverty before it enters the oceans or waterways.

Eco-friendly packaging is witnessing massive demand

Cosmetics Packaging Growth Forecast

Cosmetic products are all the rage with a new generation, helping the global cosmetic packaging market chart a significant growth trajectory over the forecast period of 2018 to 2026.

Aqua425

Oriflame and Butterfly Cannon Partner for Wellness Aqua Glow

The design was created to position Aqua Glow an aspirational and Instagrammable lifestyle brand that would sit comfortably in skin care and beauty aisles.

The impact of the COVID-19 outbreak changes daily, creating unprecedented ripple effects across the global economy—not to mention the immense toll the disease has taken on people’s health, lives and livelihoods.

INSIDER Insights: Beauty Speaks Out on COVID-19

What brands and suppliers are saying.

At-home treatments will pick up in demand amid a need for self-care and widespread closures of spas and salons.

COVID-19: Beauty’s Playbook

The latest insights, plus what happens next.

Today, many founders are raising significant money pre-revenue, which has led to a generation of founders starting out with significant outside capital backing virtually from the start.

Creating the Next Generation of Indie Brands

Building the next next big things.

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