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327 Results
Section: Retail
Skin Care
K-Beauty Meets Music and Culture at KCON LA 2025
Olive Young is showcasing 66 brands, including its private labels—BioHeal, BOH, BringGreen and Colorgram—through interactive zones.
Color Cosmetics
How OnlyFans and Unconventional Marketing Are Redefining Brand Strategies
Urban Decay's new "Battle the Bland" campaign has tapped Ariel "Ari" Kytsya, an adult content creator and TikTok star who has been a prominent creator on OnlyFans.
Skin Care
The 'Taylor Swift Surge,' Retail Expansions, BeautyTok & More: Fazit x ESW Beauty Join
Beauty Accelerate
This session will explore the inspiring stories behind their brands, showcasing how ESW Beauty's commitment to clean, sustainable skincare and Fazit's celebration of acne positivity and individuality have built devoted followings.
Devices/Tech
TikTok & Amazon Are Rapidly Reshaping Beauty Retail. Brands Need to Be Ready.
Within specialty stores, Ulta has been hit by growth at Sephora, including its Kohl’s shop-in-shops, per NielsenIQ data.
Hair Care
Hair Care 2025: Scalp Health & Category Blur
Pro and pro-inspired hair care is increasingly going mainstream. Salon-grade brands now make up about 10% of Target's hair assortment, while Sephora offers more than 1,000 products from professional and salon brands.
Color Cosmetics
Makeup 2025: Skin Care & Indulgent Fun (+2024 Sales)
Circana points out that Gen Z comprises ¼ of makeup users; these shoppers are prone to treating themselves with makeup.
Skin Care
Why Shoppers Are Choosing Masstige Skin Care Over Prestige and Mass (2024 Sales & 2025 Trends)
According to Circana data, mass body care retail sales volume totaled $6.9 billion in 2024.
Fragrance/Home
Decoding the 2024-2025 Fragrance Boom: Prestige x Value
Luxury brands accounted for 12% of prestige fragrance sales and grew faster than the overall category, per Circana.
Color Cosmetics
2024 Beauty Sales Point to a Prestige-Masstige Growth Cycle Through 2027
Overall prestige beauty sales are expected to increase 5% year-over-year in 2025, with growth slowing to 4% for 2026 and 3% in 2027.
Digital/E-commerce
Celebrating Aging with Confidence: Laura Geller Beauty’s ‘Who Hasn’t?’ Campaign and Ulta Relaunch
At Beauty Accelerate 2025, thought leader Laura Geller, founder of her namesake beauty brand, and Sarah Kugelman, founder of All Golden, will join forces to shed light on the potential of the Gen X market.
News
The Future of Beauty Innovation: Amorepacific x Estee Lauder [PROGRAM UPDATE]
Don’t miss this opportunity to learn from industry leaders and gain actionable strategies to stay ahead in the ever-evolving beauty landscape.
Digital/E-commerce
Top Beauty Influencers to Watch in 2025
The Visibility + Impact × Trust (VIT) score, developed by Traackr’s Data Science team, measures an influencer’s performance. It factors in visibility (reach and impressions), the impact of the content (engagement and creativity), and the trust they build.
Event Coverage
Sephora's 2025 Accelerate Incubator Program Announces Cohorts
All 2025 Accelerate participants applied to the program in Fall 2024. Eligible applicants were required to be at least 18 years old, have a North American-incorporated company, and be in the early stages of development.
Consumers & Markets
2024 US Holiday Online Beauty Sales Are Up More than 8% So Far: Adobe Analytics
Per Adobe Analytics, "57% of online sales came through a mobile device on Cyber Monday," a gain of 13.3%, year-over-year.
Consumers & Markets
How the Different Generations are Shopping for Beauty Products: NielsenIQ Report
NielsenIQ’s latest report reveals generational differences in beauty shopping habits. While Gen Z is driving growth in-store, millennials and Gen X are shopping online, while boomers are embracing e-commerce.
Consumers & Markets
Cosmetify Unveils Most-searched Brands and Top Influencers of 2024
Data from the 2024 Cosmetify Index reveals some of the most popular brands in beauty based on data from each brands Instagram followers, engagement rate, mentions, and Google search trend data.
Consumers & Markets
The State of Beauty, 2024-2025: Top Growth Sectors & Holiday/Q4 Forecast
“Prestige beauty epitomizes the indulgence in little luxuries and acts as an indicator of the consumer mindset for the beauty industry overall,” says Larissa Jensen, global beauty industry advisor at Circana.
Consumers & Markets
Beauty Searches Are Changing: New Greenpark Survey
These trends highlight the key platforms that beauty brands should focus their marketing efforts to target each demographic.
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