Search Global Cosmetic Industry

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Section: Brands & Products

Kahn’s appointment marks a pivotal moment in Neom's global strategy as U.S. consumers increasingly seek wellness-driven products.

Neom Expands Ulta Partnership & Hires US GM to Tap Rising Wellness Trends Across Generations

“We’ve entered an era where 84% of consumers say wellness is a top concern."

Olive Young is showcasing 66 brands, including its private labels—BioHeal, BOH, BringGreen and Colorgram—through interactive zones.

K-Beauty Meets Music and Culture at KCON LA 2025

Olive Young is showcasing 66 brands, including its private labels—BioHeal, BOH, BringGreen and Colorgram—through interactive zones.

A recently published study in the journal Aging explores how components in young human blood serum can restore youthful properties to skin, but only when bone marrow cells are present.

Young Blood, Fresh Skin: How Bone Marrow Unlocks the Secret to Anti-Aging

Key findings include the identification of 55 proteins produced by bone marrow in response to young serum, with seven specifically linked to boosting cell renewal and energy production.

How OnlyFans and Unconventional Marketing Are Redefining Brand Strategies

Urban Decay's new "Battle the Bland" campaign has tapped Ariel "Ari" Kytsya, an adult content creator and TikTok star who has been a prominent creator on OnlyFans.

Celebrity's recent flaunting of their cosmetic treatments is potentially credited to the introduction of GLP-1 medications. Transformations suddenly became accessible, empowering and personalized. It introduced control over the way many wish to present themselves.

Perfect Is Out, Personal Is In: Celebrity Transparency Shaping Aesthetics—But Body Image Pressures Still Linger

Khloe Kardashian, Kylie Jenner, Megan Fox, and other celebrities are now openly discussing their cosmetic treatments, breaking the long-held taboo around transparency in beauty. Their influence has helped normalize aesthetic procedures, shaping consumer decisions.

Sacheu is initiating its first-ever in-store launch of its full cosmetics range online at Ulta.com, followed by a rollout at 700 stores.

Ulta Beauty Expands Its Glow: Welcoming The Inkey List and Sacheu to Elevate Skin Care and Makeup for All

"Our motto is NO BS, just better skin," said The Inkey List co-founder, Colette Laxton.

'One of the most vital lessons I've learned as an entrepreneur is the importance of resilience,' says Tracey Hicks-Kearse, DBA, founder, CEO and chief chemist of AcARRE.

AcARRE Beauty: Revolutionizing Scalp and Skin Care with Innovation, Sustainability and Community

"Overall, my hopes for AcARRE are centered around growth, innovation, and a commitment to sustainability and community, ensuring it remains a trusted name in the microbiome skin care industry."

According to respondents, 35% of at-home users polish their nails on a weekly basis, with 27% polishing twice a month and 15% monthly (others polish less frequently).

Obsessed with Nail Care: A Timeless Consumer Beauty Favorite

Shoppers' favorite brands, habits and trends at home and in the salon.

Unilever is Acquiring Dr. Squatch for $1.5B: Report

A natural, scent-forward take on men's care has been snapped up by the global giant.

Oceanic Scent Perfume Market to Reach $7.1 Billion by 2032

The market was valued at $4.2 billion in 2023 and is projected to reach $7.1 billion by the end of the forecast period.

Fragrance and joy (which are often interconnected) are driving growth in beauty in 2025.

What's Driving Resilience in the 2025 Beauty Market? Joy and Scent.

Circana's new "Eat Play Love" report highlights a desire for comforting and "nourishing" beauty products that offer "mini moments of bliss," as the company puts it.

“Generative AI is bringing digital intelligence and agility to enterprises,' said Azita Martin, vice president and general manager retail and CPG, Nvidia.

Can L’Oréal and Nvidia Revolutionize Beauty with AI?

“Our focus is to drive unparalleled consumer engagement, with both creativity and technology, as transformative technologies such as gen AI and agentic AI redefine our consumer expectations."

Rituals presented by those aged 7-18 featured sunscreen just 26.2% of the time, included an average of 6 products (average total cost: $168) and highlighted actives that can be irritating to young skin.

Too Young, Too Harsh: TikTok Beauty Routines Often Irritate Young Skin [New Data]

Ingredients such as AHA turned up multiple times, per the researchers, who also found that young influencers sometimes complained on-camera of burning sensations on their skin.

Consumers remain aligned with clean beauty principles of transparency and safety. But they want stronger proof of efficacy and expert-backed recommendations.

Can Clean Brands Survive the Rise of Clinical Beauty?

While clinical brands focus on concrete claims, benefits and evidence, clean beauty has always struggled from a lack of universal definitions, per a new Circana analysis.

Nicola Formichet, who previously served as Diesel's artistic director and has collaborated often with Lady Gaga, has been named the global creative director of The Estée Lauder Companies' M·A·C Cosmetics.

Frequent Lady Gaga Collaborator Nicola Formichetti Appointed Global Creative Director of M·A·C Cosmetics

The Estée Lauder Companies' Q3 fiscal 2025 results showed that makeup net sales decreased 7%, with M·A·C's unfavorable launch timing being a critical drag on results.

Lighting, cropping and other techniques can, intentionally or not, manipulate the appearance of efficacy in clinical testing.

The Misleading Beauty Befores and Afters That Even the Pros Miss

There are many variables that can and should be controlled, and good studios will always provide both a full-face image and close crops.

Pictured here is a clinical test subject before/after captured by Visia skin analysis. This image was created during a clinical test of RoC Skincare RoC 35 protocol users. All tests were conducted at clinics in France, with participants aged 45-plus, who reported their skin looked an average of 9.6 years younger after 90 days.

Beauty Before-and-Afters: How Better Imagery, AI, Social Media and Testing Are Changing the Game

“A high-quality before and after image offers a huge range of benefits. It pushes transparency. You’re no longer stating a claim, you’re demonstrating it."

Scalp care is no longer just a niche—it's a movement paralleling sophisticated skin care regimens, positioning scalp health as equally essential.

The Science Behind Scalp Care: Key Ingredients and Technologies

Scalp care is no longer just a niche—it's a movement paralleling sophisticated skin care regimens, positioning scalp health as equally essential.

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