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Section: Ingredients > Bath & Body

Body skin care is booming, defying softness in other categories.

Why Shoppers Are Choosing Masstige Skin Care Over Prestige and Mass (2024 Sales & 2025 Trends)

According to Circana data, mass body care retail sales volume totaled $6.9 billion in 2024.

Screenshot 20250411 121124 Editor Lite

12 Top Trends and Buzzwords in Beauty at In-Cosmetics 2025

Here's a quick rundown of the top trends in beauty ingredients and concepts we saw at In-Cosmetics Global 2025; and this is just a sampling.

The 'beautyspan' refers to the duration of one’s skin and hair health/wellness, centering the discussion on holistic, preventive and regenerative strategies, rather than solely aesthetic solutions.

The Beautyspan: Biohacking Longevity (Ingredient Trend Tracker)

“Today’s longevity-boosting ingredients are designed to tackle the root causes of aging at a cellular level.”

The connection between diet and the skin has long been known, but new research points to the connections between skin and gut health for a range of issues, including acne, atopic dermatitis, eczema and psoriasis.

Gut Health as Skin Health: Ingredient Trend Tracker

Holistic wellness trends and emerging science are intersecting, providing new innovation targets for beauty products and claims.

By boosting NAD+, called the skin’s “longevity molecule,” RejuveNAD is able to to optimize cellular processes to simultaneously address “at least” five of the 12 hallmarks of aging, including mitochondrial dysfunction, cellular senescence, loss of proteostasis, epigenetic alteration and genomic instability.

The Beauty Ingredient Agenda: Longevity x Anti-aging

The recently decoded 12 hallmarks of aging provide exciting new anti-aging targets for R&D and new claims for marketing.

Current scientific literature points to “growing evidence that cellular senescence may be an essential mechanism that drives organismal aging,” including in the skin, leading to common issues such as “wrinkling, sagging, dryness or age spots.”

Beauty’s War on Senescence: Ingredient Trend Tracker

Regenerative technologies that clear the skin of zombie cells are reshaping beauty claims possibilities. PLUS: in-cosmetics Global 2024 ingredient highlights.

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