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For the first six months of 2024, the U.S. lip makeup segment was a juggernaut, expanding by 21% in dollar terms and 23% in unit terms. But that's far from the full story for brands seeking innovation opportunities.
2025’s Makeup Trends Move Beyond Lips & Blush
Solutions for underserved mature and acne-prone consumers, as well as emerging trends in eye and brow products, offer innovation for brands beyond color cosmetics' superstar sectors.
Jan 15th, 2025
Kojic acid has become increasingly popular, as seen in Peace Out Skincare's Dark Spots Serum, featuring kojic acid alongside 3% tranexamic acid and alpha-arbutin.
2025 Beauty Ingredient Trend Preview: What’s Next?
From silk-derived biotech to microbiome sexual wellness and beyond, new ingredients point to future innovation opportunities.
Nov 4th, 2024
Two women with different skin tones smiling outdoors against a clear blue sky in natural sunlight
The Innovations Tackling the SPF Confidence Gap
May 15th, 2026