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Type: Article
Section: Ingredients > Fragrance
Twenty-one percent of girls and 12% of boys expressed interest in beauty/personal care before they were 7 years old. While this may seem shocking compared to past generations, it shouldn’t come as a surprise.
Gen Z’s & Alpha’s Parents Tell All on their Kids’ Beauty Obsessions
A new survey delves into the early onset of product interest, the role of social media, parents’ expectations and more.
Oct 1st, 2024
From calming scents to invigorating fragrance notes, mood- and emotion-forward design is winning over beauty's youngest shoppers.
Fragrance’s Moody Moment
Gen Z and Generation Alpha view scent through an emotional well-being lens; here’s what that means for the category.
Apr 30th, 2024
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