Search Global Cosmetic Industry

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Type: Article
Section: Consumers & Markets
Platforms like Amazon provide unmatched reach and convenience for early momentum.
From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market
From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.
Aug 13th, 2025
NielsenIQ data shows that Gen Z is prone to shopping at Sephora, Ulta, Target and TikTok, but not at department stores, while millennials tend toward Sephora, Target and Amazon.
TikTok & Amazon Are Rapidly Reshaping Beauty Retail. Brands Need to Be Ready.
Within specialty stores, Ulta has been hit by growth at Sephora, including its Kohl’s shop-in-shops, per NielsenIQ data.
Feb 17th, 2025
SPF-infused makeup, multifunctional K-beauty and more are lighting up consumers' feeds this summer.
SummerTok's Hottest Beauty Trends Include SPF Glow-Ups, TikTok-Famous Eyebrows and Skin-Loving Makeup Magic
Brands that tap into seasonal and longer-term consumer engagement can gain ground on even the most entrenched establishments.
Aug 12th, 2025
'For a subjective claim such as 'my skin felt smoother and more moisturized,' a well-conducted consumer survey can suffice as substantiation,' says Jennifer Santos of NAD.
What Beauty Brands & Influencers Need to Know about Truth in Marketing
The rise of platforms such as TikTok, Instagram, and YouTube bred a new form of advertising—dominated by influencers—that is more visual, engaging, seemingly organic and influential in a consumer’s beauty decisions. Here's what that means for brands.
Aug 8th, 2024
“About four years ago, brands were coming under fire for using the term anti-aging, but now consumers from age 15 to 55 seem to be purchasing beauty products in pursuit of reversing the clock or preventing it from ticking,” said Cult Capital brand investor Christine Holcomb; photo by Marcin Jozwiak.
The Return of 'Anti-aging'
With consumers embracing well-aging at every life stage, brands and ingredient firms are unleashing a flood of new innovation targeting emerging concerns.
Jul 1st, 2022
The adoption of clean beauty by lower-income shoppers is having a significant impact on the category.
Clean Beauty is Being Reshaped by Democratization & Demands for Proven Efficacy
Looking ahead, brands that wish to succeed in the clean beauty space with high-, mid- and low-income shoppers will need to: deliver clear efficacy, adopt clinically effective actives and price according to shopper expectations.
Jun 27th, 2024
Tweens love beauty for a complex mix of reasons.
Teens x Beauty: a Growing Love Affair
Color cosmetics are the top sector teens are spending on. That said, fragrance spend has spiked 23% year-over-year.
May 1st, 2024
Ipsy is the No. 2 beauty brand on TikTok.
Cracking the Code on the Subscription Business
How Ipsy is standing out and keeping up as the subscription business landscape continues to evolve.
Jul 11th, 2023
'Gen-Z are a lot more spontaneous than older generations, favoring instant gratification and taking part in trends as opposed to being loyal to brands they have previously used.'
The European Gen Z Beauty Consumer: 4 Questions with Euromonitor's Emilie Hood
Gen Z are socially conscious consumers who value ethical and sustainable practices.
Mar 6th, 2025
According to Euromonitor, 46% of U.S. consumers cite moderate or extreme concern over their skin health in 2024, up from 38% in 2023.
Skin Care Brands Are Racing to Join the Dermocosmetics Movement
U.S. consumers are becoming more sophisticated and savvier, increasingly searching for, and by, desired ingredients, claims and/or positioning to find the most efficacious, personalized, and safe beauty routine. What that means for skin care brands.
Aug 5th, 2024
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9 Trends in Beauty: AI Perfume, Turmeric Face Scrub, Swiss Beauty Makeup Base and More
C&T's "Consumer Pulse" series on the socials highlights the latest emerging searches/hashtags related to cosmetics. Here, we expand on those themes. This edition includes: Swiss Beauty Makeup Base, AI perfume, rosemary shampoo, turmeric face scrub, etc.
Sep 13th, 2024
Don’t be afraid to take a risk with a brand-new product line or a bold advertising campaign.
5 Beauty Whitespace Mapping Steps for Growth
Scale your brand and acquire market share in 2023.
Feb 13th, 2023
The gains beauty brands and retailers can make by leveraging influencer marketing, live shopping and loyalty apps aren’t limited to the holiday season. These initiatives usher shoppers into a brand or retailer’s content ecosystem, allowing the company to build deeper relationships—and increased loyalty—with shoppers over time. Those are relationships that will pay dividends not just for the holidays but into the new year and beyond.
3 Ways Beauty Brands Can Capture Holiday Spending
Influencer marketing, live shopping and loyalty apps are three investments beauty brands and retailers are making to differentiate themselves and transform distracted shoppers into customers in this critical period—and into the new year.
Nov 29th, 2023
Innovation looks different for every beauty brand, but there are endless ways to be an innovative company and stay top-of-mind for your consumers.
5 Ways Beauty Brands Can Innovate to Succeed
Part 1 of 2: From personalization to sustainable packaging, brands have many strategies at their fingertips.
Nov 28th, 2022
The tag #moringacapsules has more than 9,300 posts on Instagram. While this in reference to ingestibles, moringa is part of a larger metatrend that might be worth watching for cosmetics.
9 Top Trends in Beauty: Linda Seidel, 'Toxin-free' Insight Cosmetics, Moringa, #Greenshampoo and More
Each week, we dig into growing trends in web searches and hashtags related to cosmetics. Bubbling to the top this week are Linda Seidel corrective cosmetics, Insight Cosmetics' 11 "toxin-free" serums, moringa metatrend, #deadhair, #greenshampoo and more.
May 29th, 2024
Interest in Maelys Cosmetics is up 200% in the past week, per Google Trends. The brand was recently featured in a story by Woman's World describing the 18 best skin-lifting creams for women.
10 Trends in Beauty — Maelys' Booty-lifting Mask, Panthenol Skin Care, Nose Bumps and More
Each week, C&T digs into growing trends in web searches and hashtags related to cosmetics. This week, we have: Seven Kosmetyki, Queen cosmetics, Maelys body/booty lift, Jaclyn Hill, stain makeup, panthenol skin care, saggy skin, nose bumps and more.
Jun 21st, 2024
Searches on 'd'Alba Skin Care' rose 950% in the past week, per Google Trends. The main ingredient touted across the line is white truffle extract sourced in Piedmont, Italy. *depiction only; not actual product
12 Trends in Beauty: White Truffle K-Beauty, Ginseng Toner, #DroopyEyesMakeup and More
Each week, we dig into growing trends in web searches and hashtags related to cosmetics. Emerging this week are: white truffle K-beauty, waterless skin care, pride makeup, ginseng toner, anti-frizz hair care, droopy eyes and more.
Jun 7th, 2024
Lobie’s founder and CEO, Anastasia MacKay, is frequently featured on the brand’s Instagram channel, showcasing to the online community each step of Lobie’s development and brand journey, further fostering trust and loyalty within the consumer market.
The Social Media Secrets of Gen Z’s Favorite Hair Care Brands
Hair care brands that cater to Gen Z have launched into the market with great success by turning their social media strategy into both an art and a science.
Nov 4th, 2024
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