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Type: Article

Section: Brands & Products

Influencer speaking to phone with ring light.

These Are the Top 15 TikTok Shops in Beauty

Revenue trends, top-selling products and more are revealed in Charm.IO's latest report.

Platforms like Amazon provide unmatched reach and convenience for early momentum.

From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market

From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.

NielsenIQ data shows that Gen Z is prone to shopping at Sephora, Ulta, Target and TikTok, but not at department stores, while millennials tend toward Sephora, Target and Amazon.

TikTok & Amazon Are Rapidly Reshaping Beauty Retail. Brands Need to Be Ready.

Within specialty stores, Ulta has been hit by growth at Sephora, including its Kohl’s shop-in-shops, per NielsenIQ data.

SPF-infused makeup, multifunctional K-beauty and more are lighting up consumers' feeds this summer.

SummerTok's Hottest Beauty Trends Include SPF Glow-Ups, TikTok-Famous Eyebrows and Skin-Loving Makeup Magic

Brands that tap into seasonal and longer-term consumer engagement can gain ground on even the most entrenched establishments.

Even a casual scan of the hair care category’s growth dynamics reveals a consumer desire for products that offer benefits that wouldn’t be out of place on a list of skin care claims.

Hair Care’s Skinification Accelerates

The category’s prestige boom is being driven by formulations and ingredient technologies inspired by skin care.

Emerging research regarding the environment and human health is drastically impacting sun-defense innovation; photo by Ksenia Chernaya for Pexels.

Perspective: Sun Care that Protects People & the Planet

The sustainable sunscreen era poses technical challenges amid ongoing research into human and environmental health.

Lead Image Garnier Game Face Starter Pack Activation Zone (800x450px)

Garnier Targets Men with Innovative Skincare Solutions via Gaming Community

Garnier partners EA SPORTS FC Mobile Festival Bangkok 2025 to deliver skincare solutions for men. Garnier’s performance-driven expertise helps gamers level up their #GarnierGAMEFACE to be their best, confident selves – both in-game and IRL.

Consumers are increasingly aware of the harms caused by sun exposure, but they still expect products to wear like conventional skin care.

Sun Care People Actually Want to Wear

SPF defense plus skin care benefits equals smart innovation for every niche.

What Next?

Aside from category dynamics, the real lesson of 2020 so far has been that anything can happen.

The adoption of clean beauty by lower-income shoppers is having a significant impact on the category.

Clean Beauty is Being Reshaped by Democratization & Demands for Proven Efficacy

Looking ahead, brands that wish to succeed in the clean beauty space with high-, mid- and low-income shoppers will need to: deliver clear efficacy, adopt clinically effective actives and price according to shopper expectations.

Neutrogena, which is seeking to engage Gen Z shoppers, has now thrown its hat into the collagen banking ring with the launch of its Collagen Bank range.

Collagen Banking: Beauty’s Long Game

Neutrogena enters the chat with a new pair of collagen banking SKUs aimed at Gen Z shoppers' prejuvenation goals.

According to Euromonitor, 46% of U.S. consumers cite moderate or extreme concern over their skin health in 2024, up from 38% in 2023.

Skin Care Brands Are Racing to Join the Dermocosmetics Movement

U.S. consumers are becoming more sophisticated and savvier, increasingly searching for, and by, desired ingredients, claims and/or positioning to find the most efficacious, personalized, and safe beauty routine. What that means for skin care brands.

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Baralan featuring the latest innovative 3D techniques, iconic shapes, sophisticated finishes and versatile accessories.

A continuous dialogue among Baralan historical soul, industry trends and product innovations. The latest primary packaging innovative 3D techniques, iconic shapes, sophisticated finishes and versatile accessories.

L’Oréal is piloting a patch-like sensor called My Skin Track pH

4 Paths to Beauty Brand Personalization

Think about it: personalization has never really stopped being important to consumers.

TikTok experienced massive growth during Q1 2020, with an estimated 315 million global downloads since January.

Winning Beauty Marketing During the Pandemic

How to leverage Tik Tok, AR and authentic conversations to engage consumers during unprecedented times.

More than 2 million entrepreneurs use Amazon to sell their products.

4 Common Amazon Seller Mistakes to Avoid

In order to be successful selling products on Amazon, brand owners must carefully consider a plan of action to effectively reach customers.

Normalize Men's Skin Care: Galderma's Tara Loftis Talks Humor, Self Care and Efficacy

"Men seek various key benefits from their skin care routines–just as women do–that can range from improving their overall appearance, maintaining their skin health or indulging in self-care."

In this installment of 'Formulating on Trend,' the author describes the evolution of blushes from powder to cream and liquid form. Specifically discussed are the types of emulsion system breakdown, emollients, thickening agents and colorants.

Formulating on Trend: Liquid Blush

In this installment of "Formulating on Trend," the author describes the evolution of blushes from powder to cream and liquid form. Specifically discussed are the types of emulsion systems, emollients, thickening agents and colorants.

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