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Launches & Claims
Macro Oceans Launches Big Kelp Flex to Eliminate Microplastics
California-based biotech company Macro Oceans launched Big Kelp Flex, its new seaweed cellulose ingredient.
Color Cosmetics
Goodbye, Microplastics: Beauty’s Glow-Up for a Greener Future
From silicone-based alternatives to seaweed-derived cellulose, these newly launched innovations aim to deliver luxury and ethics.
Launches & Claims
'Clean' Beauty Swaps: New Ingredients & Headwinds
The transition toward “clean,” sustainable and vegan formulations hasn’t been linear; despite this, high-functioning alternatives continue to proliferate.
Sun Care
Beautifying Sun Protection in 2025: Top Innovation Targets
From emerging ingredient technologies and testing methods to unique formats, SPF-powered beauty is leveling up.
Bath & Body
Problem-solving Beauty Ingredients
From dandruff-causing yeast to clean beauty preservation to summer hair stressors, new ingredients resolve challenges for consumers and formulators.
Launches & Claims
Future-forward Sustainable Beauty Ingredients: What's Next?
New innovation is merging performance and eco-friendly credentials to generate consumer-winning claims across categories.
Skin Care
The Beauty Ingredient Agenda: Longevity x Anti-aging
The recently decoded 12 hallmarks of aging provide exciting new anti-aging targets for R&D and new claims for marketing.
Skin Care
Beauty’s New Class of Anti-Aging Ingredient Tech
As the industry prepares for a new year of innovation, we looked at the latest batch of novel materials poised to shape product development in 2026 and beyond.
Sun Care
Top Sun Care Trends: Insider Insights
“Consumers no longer want to choose between sun protection and skin care, and they demand ethical, sustainable and inclusive products,” says Margaret Sullivan, technical service scientist at Arcaea.
Sun Care
SPF Everything
Sun care's skinification has led to a boom in multifunctional SPF products, even as sunscreen formulations become better than ever.
Sun Care
The Innovations Tackling the SPF Confidence Gap